We had an ambitious vision to improve healthcare in Ethiopia, but the way we operated wasn't built to scale. AMI's Aspire Programme helped us build the systems, strategy, and the leadership we needed to grow sustainably. Today, Waliif Healthcare has grown from 35 employees to more than 250, with annual revenue exceeding US$5 million. We're now sharing what we've learned, with other Ethiopian businesses coming to us to strengthen their own systems and ways of working.

I was passionate about baking, but I knew very little about running a business. AMI, through the Kasipreneur Impact Programme (KIP), taught me how to understand my target market, strengthen my marketing, and put systems in place that helped me run my business professionally. In just three months, my monthly revenue increased by 160%. Since then, my one-woman business has grown into a team creating jobs for six young people in my community.

The Grow Your Business (GYB) programme pushed me to face tough truths about my business, from poor planning to staff issues. But it also gave me practical tools to turn things around. I became more organised, improved accountability, and learned how to motivate my team. Since then, our revenue has grown by over 84% and we’ve hired a young team member for fulfilment.

For years, the business depended almost entirely on me. AMI's Grow Your Business Programme helped me build the systems and team needed to scale. These improvements helped us record a 150% increase in revenue in 2025. Today, we're building a business that can grow beyond its founder.

When our team shifted to a hybrid work setup, we had fewer staff in the office while others worked remotely. By learning from the programme how to communicate effectively, I became confident to empower my teammates to accomplish their daily tasks properly irrespective of us being in the office

AMI used its blended learning approach to ensure the programme translated into actual on-the-job practice and performance improvement. My sense is that the value generated from the team projects alone has more than paid for the programme itself. We’ve had a great experience with AMI over the last 4 years and consider them a valuable learning partner.

The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive, thanks to Aspire.

There’s plenty of training content and tools available online, but very little is tailored to the African context. That’s what makes AMI stand out. The facilitators and participants bring local insights into every discussion, ensuring that feedback and guidance are relevant and practical. This has made me more likely to recommend AMI. As an admin at Workpay, I also appreciated their excellent customer service.

I learned how to delegate effectively and build trust within my team using practical coaching tools. The Growth Mindset Learning Lab also helped me improve my presentation skills, making our meetings more engaging. As a result, attendance grew from 100 to 695 in a short time.