Elevate your enterprise
Practical and actionable strategies that enable you to elevate your business.
Open Enrolment
Pan-African
Grow Your Business
AMI's practical business growth programme is designed for businesses that are ready to grow. Its unique grow-as-you-learn approach provides practical real-time learning, using AMI's growth practices and tools, to increase revenue and build resilient teams.
Overview
Growing a business is just as challenging as launching one. Grow Your Business is designed to help ambitious SME owners and teams that are positioned to scale. With expert-led facilitation, practical business tools, and interactive peer-learning, this programme empowers business leaders to drive growth with confidence.
Over six months, businesses gain hands-on experience in five key areas: business planning, customer acquisition, financial management, operations, and people leadership. The learning journey blends live learning, interactive group learning labs, and online resources, making it accessible for busy entrepreneurs to learn on the go.
This flexible programme ensures that business owners not only learn but apply their knowledge immediately. With a focus on measurable business results, Grow Your Business delivers the insights, skills, and network needed to unlock new growth opportunities.
Key Outcomes
Business Growth & Profitability
Develop a clear strategy for scaling sustainably
Increase revenue through improved customer engagement
Optimize costs and enhance profitability
Financial & Operational Excellence
People & Leadership Development
Focus Areas
Phase 1: Getting Set Up for Growth
Assess current business position and define growth objectives
Identify strategic priorities and key performance indicators
Evaluate opportunities and risks for sustainable scaling
Phase 2: Leading for Growth
Phase 3: Innovation: Identifying Growth Opportunities
Phase 4: Financial Analysis: Key Drivers of Business Growth
Phase 5: Building the People and Processes for Success
Phase 6: Plan for Growth
Align strategic priorities with long-term business vision
Define measurable success metrics and execution plans
Implement accountability frameworks for sustainable growth
PHASE 7: Growth Network
6-month virtual program for 2-3 people, plus additional 6-month access to mobile app.
The program includes:
6 learning lab workshops
24 online courses and practical business tools
Peer networking
Access to mobile app for business tools that support implementation
Graduation event & AMI certification
Business Owner
The main applicant and participant is the Business Owner, CEO, or Founder of the business
Business owners can be accompanied by up to 2 employees (key staff or senior managers)
*Grow Your Business is not designed for start-ups or early stage entrepreneurs.
Business Profile
Years In Business: Business in operation for more than 1 year
Revenue: Generated between $10,000 and $400,000 in revenue in at least one of the last two financial years
Employees: The business has a minimum of 2 full-time employees
Internet Enabled: Smartphone/internet connection to access online tools, courses, and the online community
Performance-Oriented: Willing to share key performance/financial data (so that you and we can learn about your growth progress).
Scholarship Opportunities
The Pan-African Grow Your Business Programmes has a 50% scholarships offer for qualified women-owned businesses with this criteria:
Women-owned
Founder is under 35 years old
Operating in the Agribusiness sector
Operating in the Clean Energy sector
Located in small or rural markets
Guided & Supported Learning Journeys
Cohort-Based
Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking.
Tech-Enabled
AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey.
Africa First
Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do.
The lessons on innovation and understanding our customers came at the perfect time. Since last year, every strategic move we’ve made has been shaped by what I learned in the AMI programme. I’m so glad I took part in it.
Safiel Msovu
Chairman
Agrigrow Limited in Tanzania
AMI’s Grow Your Business Programme has been a game-changer. I connected with two visionary business owners, and together, we formed a powerful partnership. We’re now transforming Trans Nzoia County by providing essential training that is making a real impact. With the right tools and knowledge, the possibilities are endless.
Janet Bakasa
Chairperson
Ushindi Poultry & Marketing Services
The programme’s dynamic pod sessions gave us the opportunity to connect with like-minded business owners who share our passion for growth and innovation. These sessions were more than just learning opportunities—they sparked meaningful connections and peer-to-peer learning that continue to inspire us.
Sam Owen Otieno
Founder & Senior Software Engineer
Anga Consulting Company
Conducting a SWOT analysis helped me identify external factors affecting my business. I spotted an opportunity in the directive requiring civil servants to wear African attire on Fridays. After reviewing our sales numbers, I was thrilled to see that we didn’t just meet our 30% growth target—we exceeded it with a 44% increase in sales last month.
Serah Okoti
Founder
Princess Fashion Empire
We’ve gained valuable insights into financial management, client relationships, market competition, suppliers, and other key aspects of the branding and merchandising industry.
Muthoni Gituru
Business Owner
Ekara Official
The Grow Your Business Programme gave me invaluable insights into strategy, talent management, and budgeting. I no longer fear running my business—instead, I feel confident and focused. The knowledge I’ve gained has been essential in managing and planning for the future.
Michael Ngaju Nyore
Business Owner
Gasp Managent Institute
I loved how the program is structured, the courses are relevant to our small businesses. Also, the interaction between learners help us learn more from others.
Zingisa Biyo
Business Owner
Onakuviwa Investments
