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Overview

African entrepreneurs have the solutions to Africa’s problems. 
Global funding is in flux, and investing in them has never been this urgent.

With AMI-supported businesses creating 25,000+ jobs in 2024, with 85% of direct jobs for women, it’s clear - building enterprise is the most effective way to address the jobs crisis and improve livelihoods
 
Africa’s entrepreneurs are investing in themselves to keep growing through global uncertainty. We must match their ambition with our support. From livelihood generators to industry-shaping scale-ups, no entrepreneur can be left behind.
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Our key learnings from 2024

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1. Growth = Jobs = Impact

Evidence-backed business support works. It works for growth, for jobs, and for communities. And it can work at scale. Businesses supported by AMI grew 17% in 2024 and increased jobs by 18%. 
The 3 year CAGR is 16.8%

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2. SME growth is a big bet for livelihoods

Supporting businesses to grow is the most effective way to drive African prosperity in an uncertain global environment . For every $1 invested in AMI programmes, $9.85 flows to employees. 85% of jobs created were for women

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3. Entrepreneurs are investing in themselves

Africa’s entrepreneurs aren’t waiting for change, they’re building it. 259 founders — (228 enrolled in Aspire with Stanford SEED and 31 in Grow Your Business) contributed to their own programme costs, putting $71,965 behind their belief that true growth comes from knowledge, not luck.

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4. Youth and women are leading the way

Evidence-backed business support works. It works for growth, for jobs, and for communities. And it can work at scale. Businesses supported by AMI grew 17% in 2024 and increased jobs by 18%.

The 3 year CAGR is 16.8%

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5. Every entrepreneur. Every dream.

Supporting businesses to grow is the most effective way to drive African prosperity in an uncertain global environment . For every $1 invested in AMI programmes, $9.85 flows to employees. 85% of jobs created were for women

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6. Systems innovation for the last mile

Africa’s entrepreneurs aren’t waiting for change, they’re building it. 259 founders — (228 enrolled in Aspire with Stanford SEED and 31 in Grow Your Business) contributed to their own programme costs, putting $71,965 behind their belief that true growth comes from knowledge, not luck.

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7. Beyond the founder

Long-term success depends on leadership development at all levels. In 2024, we trained 4035 managers, leaders and high potential young people to drive organisational competitiveness and transform practice and policy in critical sectors.

‘I chose to grow’

Wanjiku Ng'ethe,

Founder Karen Fruits & Veges

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Investing in business champions at every level

To address the jobs crisis, we need thriving businesses and people at every level - from rural nano businesses to resilient SMEs to industry-shaping scaleups and corporate titans. That's why we've developed a tailored and data-driven approach to business and human capital support that equips leaders and their teams to achieve their dreams, drive progress and create jobs, no matter their size.

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  • create the most jobs, and Africa has too few of them. Human capital is a critical challenge for businesses aiming to compete at a regional, continental and global level. Our Enterprise division works with hundreds of these larger businesses - on a purely commercial basis - to train their teams, strengthen leadership and management, and drive performance for large scale impact and job creation.

  • businesses create the largest numbers of absolute jobs, and with the right support can become regional and sector champions.

  • businesses are the engine of our economies.

  • Our data shows that supporting nano and micro businesses drives resilience and protects jobs in the most fragile businesses - and we regularly see job-creating champions emerge from this segment, with those in the top 20% creating almost 5 jobs each - a huge increase from a small base.

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Doubling down on the champions

The Top 20% of performers of businesses in programmes:
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Created

of the jobs

81%

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DOUBLED

their jobs

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66%

increase in revenue

on avg. per business

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44.4%

accessed finance

at an average ticket size of $47,500

‘I chose to grow’

The Grow Your Business (GYB) programme pushed me to face tough truths about my business, from poor planning to staff issues. But it also gave me practical tools to turn things around. I became more organised, improved accountability, and learned how to motivate my team. Since then, our revenue has grown by over 84% and we’ve hired a young team member for fulfilment.

Wanjiku Ng'ethe,

Founder Karen Fruits & Veges

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Read the report

Featured Stories

Clean Water, Healthy Communities: How Arvia Waters is Changing Lives

How Arvia waters recognised the need for structured growth, and joined AMI’s Grow Your Business (GYB) programme. Leading to clearer financial management and better marketing strategies, Arvia Waters experienced an 87.5% revenue increase, leading to expansion.

Pro Strategy Takes the Lead in Digital Transformation Across Africa

How Pro Strategy is driving capacity building at scale achieving an 84% revenue increase in 2024. This growth came from a mix of improved internal processes, stronger team motivation, and better communication. Equiping learners with relevant skills that accelerate their careers and businesses.

Beauty Business Grows 300 Percent While Empowering Single Mothers

From a passionate idea to a structured, fast-growing business, How Mods Salon has grown its revenue by 300% and created meaningful opportunities afor women in Nigeria’s economy.

Transforming Leadership in Africa: The Bold Vision Behind A+ Coaching

Sometimes, a personal breakthrough sparks a mission with social impact. That was the case for Adama Gorou, a seasoned media professional who saw untapped human potential in Africa and believed that everyone deserves guidance to discover who they are, where they’re going, and how to get there.

A Diamond in the Rough: Growing Karen Fruits and Veges into a Community Anchor

A fascinating story of how Karen Fruits and Veges has transfomed with stronger systems, clearer direction, and a fierce commitment to community and sustainability with AMI's Grow Your Business Porgram.

Creating a Culture of Impact: Leadership Growth at Access ARM Pensions

Sometimes the best innovations happen when a company invests in its own leaders. That was the case with Access ARM Pensions, which partnered with AMI to shift from solid performance to strategic excellence.

From Local Grains to Lasting Impact: Insa Diagne’s Mission to Transform Child Nutrition in Senegal

How can locally grown grains unlock better, more affordable nutrition for children? This is the bold question that inspired Insa Diagne to launch Al Miftah...

DFAC Drives Agribusiness Growth With Strategic Tools & Grassroots Innovation

The story of Doctor Fish Agricultural Consulting (DFAC) began not with a business plan, but with a heartbreaking question. At just seven years old, Israel witnessed...

From plastic waste to powerful teams: How EcoBrixs doubled daily output after AMI’s Leadership Development Programme

When Salma Elias stepped into her role as Chief Operations Officer at EcoBrixs in 2023, the social‑enterprise recycler was expanding fast, but the growing pains were real...

Nadine’s Journey toward sustainable growth

Limited access to affordable and nutritious animal protein has long challenged the dietary well-being of many communities, especially among lower-income households.

Rural Agribusiness Scales Up With Youth and Women at the Core

What began as a small agribusiness in Uganda’s Terego District has grown into a trusted partner for farmers across the region. Founded by Hillary Maniku...

Innovating Farming for a Food-Secure Future Through Hydroponic Farming

As food insecurity rises in fast-growing cities, Michael Mwangi founded Greenponics Solutions to bring smart, sustainable farming closer to communities. With a mission rooted in food security, Greenponics embarked on a journey to help farmers grow more, earn more, and build a future.

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Connect with our partnership advisors

AMI partners with leading impact organizations to design and deliver scalable learning solutions that drive job creation, business growth, leadership development, and workforce transformation.

Please share your information and our team will reach out to find a time to discuss how we can support your learning and development goals.

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