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Built to Withstand: How Maggie Holidays Rebuilt for a More Volatile World All Stories Margaret Kulokhoma Position: Founder Company: Maggie Holidays Programme: Grow Your Business Country: Kenya Having spent years in the travel industry, many of them at the vibrant hub of Jomo Kenyatta International Airport (JKIA), Maggie met people at the start of their journeys - excited, curious, and full of expectation. But she also saw the uncertainty: Where should they go? Who can they trust? How do they experience the “real” Kenya? “I really wanted to turn ordinary trips into transformative journeys that truly capture the spirit of Africa,” she says. And that’s how Maggie Holidays was born, 20 years ago. Maggie set out to create a company that would walk the journey with travellers, connecting them not just to destinations, but to experiences, people, and stories that stay with them long after they leave. Despite her deep industry knowledge and infectious passion, running a business in an increasingly volatile global landscape presented challenges that passion alone could not solve. For years, Maggie Holidays operated in what Maggie describes as an "analog" world. In the early days, international guests would simply arrive at the airport, and Maggie would be there to meet them, sitting down to draft itineraries and convince them of the magic of Kenya right there in the terminal. But as the world embraced digital-first strategies, her conventional ways of running operations, marketing, and sales began to fall short and Maggie realized that her business was at a crossroads. The internal pressures were just as significant. Without appropriate organizational structures, Maggie found herself caught in a cycle of micromanagement. She was the founder, the manager, and the customer service representative all at once. The volatility caused by external factors, most notably the devastating impact of COVID-19 on the tourism sector, also served as a wake-up call. To survive and eventually scale, she needed to move away from being the sole driver of every minute detail and start building a team and systems. This need for a shift in mindset and operation led her to AMI’s Grow Your Business Programme. “The programme gave me a practical toolkit to ideate and refine our model, finally allowing me to leverage our team’s strengths and the power of digital tools to grow.” This strategic shift helped her bridge the gap between her "analog" roots and the tech-savvy demands of today’s travellers. “The Grow Your Business Programme empowered me to finally move beyond just providing a service to building a scalable system,” Maggie notes. Maggie also prioritized building a team of "vision supporters". Shifting from gap-filling to strategic hiring, she moved from solo driver to leader. “I no longer just fill positions; I find the right people who share my vision for excellence,” she explains. This strategic overhaul translated into tangible growth. Maggie Holidays reported a 150% increase in revenue in 2025, driven by a proactive "pitching" strategy and a surge in incoming business. By focusing on excellence from the first point of contact to the moment a client boards their flight back home, Maggie has fostered a cycle of repeat business and word-of-mouth referrals. This expansion has created opportunities to onboard additional subcontracted travel professionals, further reinforcing the local tourism ecosystem. Looking ahead, Maggie strives for "structural autonomy" - building a business structure so robust that Maggie Holidays can run itself professionally without her being involved 24/7. “At the end of the day, as the vision carrier, you may end up doing everything while others are sleeping,” she reflects with a laugh, “but I want this business to run itself.” By continuously developing "vision supporters" and investing in high-quality delivery, Maggie is ensuring that her promise, "we will take you there", remains a gold standard for travellers for years to come. To learn more about Maggie and her work at Maggie Holidays, please visit https://maggieholidays.com

CATEGORY Communication & Leadership DESIGNED FOR Managers & Leaders FORMAT Virtual DURATION 6 - Weeks COST $ 250 NEXT COHORT START Coming Soon Apply Now Why It Matters Communication Isn't Clear When communication isn't clear, decisions slow down, accountability weakens, and momentum is lost. Managers Rely on Instinct Many managers rely on instinct, without simple structures that help messages land and lead to action. Influence Remains Inconsistent Without consistent communication approaches, influence across teams and stakeholders becomes unpredictable. Who It's For Managers at different stages of their leadership journey who need to communicate clearly and influence action at work. Managers Aspiring leaders preparing to step into management roles and build strong communication foundations from day one. What Will Be Different in Practice Communicate More Clearly Expectations, decisions, and next steps are understood consistently across your teams and stakeholders. Influence Others to Gain Buy-In Gain commitment and buy-in across teams and dependent stakeholders through structured conversations. Turn Conversations Into Action Everyday interactions become clear actions and accountability, improving follow-through week to week. Apply One Consistent Behaviour One core communication behaviour reinforced through repeated use and reflection, building sustainable habits. Hear From Other Industry Leaders "I have attended business programs in some of the best schools in the world. To say that the Aspire program is the most eventful and practically enriching program is an understatement! As a company, we owe you, AMI and Stanford a lot." Dankishiya Saleh Hadi Dankish & Associates Ltd. Nigeria "The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive." Raphael Opiyo Obiero Business Owner & Entrepreneur East Africa Programme Details Learning Journey What's Included Who Can Enroll? What's Included Two live facilitated learning labs Practical performance tools and resources Guided practice and application materials Certificate of completion Access to AMI learning platform and community Who Can Enroll? Manager Profile Managers - Managers leading teams or functions who want to strengthen their communication and influence approach. Your Learning Journey Phase 1 & 2: Kick-off: Setting a baseline Phase 3 & 4: Setting expectations and giving feedback Phase 5 & 6: Trouble shooting and embedding changes After Phase 6: Sustainability & further growth Investment $250 Comprehensive programme including live sessions, practical tools, and ongoing support Apply Now How Behaviour Is Built Our approach is grounded in proven behaviour-change techniques and real workplace communication challenges. Facilitated Learning Labs Grounded in real workplace communication challenges and applied learning methodology focused on what actually works. Practice & Application Practical communication tools you can apply immediately, with guided practice between sessions using real work scenarios. Behaviour Embedding One core communication behaviour embedded through repeated use and reflection, building sustainable habits. What This Means for Organisations Clearer Decision-Making More consistent decision-making and follow-through across teams with aligned expectations and behaviours. Fewer Miscommunications Reduced miscommunications that slow execution or create rework and frustration across teams. Managers Who Lead Managers who communicate with intent, alignment, and accountability across the organisation. For African Organisations Communicate with Influence A practical programme for managers in fast-moving African organisations. Build everyday communication habits that turn conversations into action within your teams and with the stakeholders you rely on. Why This Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. Ready to Transform Your Communication? Start your journey to stronger communication with practical, behaviour-focused learning. Apply Now Schedule a Conversation

A tailored programme for managers in the off-grid energy space funded with UK aid from the UK government via the Transforming Energy Access platform (TEA). Trusted by Leading Organisations in Sustainable Energy AMI’s Empowering Managers Programme equips managers with the skills they need to drive business performance, build effective teams, and navigate specific energy-sector challenges All Programmes Open Enrolment Pan-African Empowering Managers A tailored programme for managers in the off-grid energy space funded with UK aid from the UK government via the Transforming Energy Access platform (TEA). in association with: in association with: CATEGORY Workplace Learning & Professional Growth DESIGNED FOR Aspiring Managers, New managers, Team Leads FORMAT Virtual DURATION 4-6 Months COST Pricing starts from $250 (see details below) NEXT COHORT START November 2025 Apply Now Overview Empowering Managers is a highly practical programme that empowers managers in the energy sector with effective tools in key areas like supervision, project management, and team building, as well as strategies to address energy sector-specific challenges and manage geographically dispersed teams. The programme combines regular interactive virtual workshops , robust online learning via our online platform and mobile app, and team-based activities, allowing participants to learn valuable knowledge and skills that can be applied to real workplace challenges, benefiting your organisation’s overall performance and impact. Programme Cost (Per Participant) For Women Participants:$250 For Men Participants (Based on Company Size): Companies with 50 or fewer employees: $250 Companies with 51–100 employees: $375 Companies with 101+ employees: $575 Flexible payments available upon request. The Energy Access Talent Initiative project has been funded with UK aid from the UK government via the Transforming Energy Access platform. Key Outcomes Companies observe: Improved staff turnover Improved performance in terms of key performance indicators Improved management capability: managers demonstrate increased confidence in their role and in taking more responsibility at work. Individuals observe: Career Advancement Strengthened leadership skills Enhanced communication Join us in building a future of confident, capable, and empowered leaders! Focus Areas Leadership Transition Practical Management Skills Strategic Thinking Team Building and Empowerment Learning Journey Phase 1: Making Things Happen Managers transition smoothly into management roles by understanding the pivotal changes in their responsibilities and expectations. Phase 2: Dealing With Challenges Gain confidence in managing challenging conversations, time management, and solving problems in their organizations. Phase 3: Building a Great Team Effective strategies to empower and motivate their teams, fostering ownership and accountability. What's Included The program duration is structured over 4-6 months. Hands-on workshops. Case Studies & insights from the energy sector to learn from. Access to over 500 practical tools and resources. Flexible payment plans are available upon request. Tailored for Different Career Stages: Suitable for new managers, mid-career professionals, and supervisors. Who Can Enroll? Individuals from the Energy Sector who are: New Managers : Help them transition seamlessly into leadership roles with the essential skills and knowledge to effectively inspire and lead their teams. Current Managers & Team Leaders : Strengthen their expertise and prepare them for greater responsibilities and leadership positions within your organization. Supervisors : Equip them with innovative strategies and tools to drive organizational growth. Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Explore AMI's Learning Approach Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. I really enjoyed the hands-on approach of the programme, making it practical and easy to apply. I would definitely recommend it! Abigail Goschen Operations Manager UCook This journey has been a learning curve, teaching me the value of resilience and persistence. I used to struggle with giving feedback, but now I can communicate effectively and delegate tasks, which has significantly improved my team’s performance. Sylvia Achando Human Resource & Admin Solar Panda When our team shifted to a hybrid work setup, we had fewer staff in the office while others worked remotely. By learning from the programme how to communicate effectively, I became confident to empower my teammates to accomplish their daily tasks properly irrespective of us being in the office Anthony Gatsinzi Cargo Planning and Pricing Manager RwandAir This programme transformed how I work and my relationship with the team. I also have more time to think strategically as the team is taking ownership of tasks and projects and we're able to co-create solutions to the challenges that we face. This has resulted in process improvements, leading to cost saving. Hillary Kirui Azuri Technologies The programme is engaging and well delivered. As someone new to the energy field with only basic knowledge, I appreciate how it simplifies complex topics without being overwhelming. The content is clear, concise, well-illustrated, and easy to follow, making learning both enjoyable and insightful. Live Kataborwa Emerge has created an opportunity for new partnerships. With the realised growth in this quarter, we established a partnership with Karibu Wellness and delivered counselling services to a client in Lesotho. We also partnered on other group coaching sessions as well. The impact for us - collaborative growth. Lindiwe Msiza Transform Leadership Consulting These tools are incredibly powerful—I see them as gold. The programme has transformed my understanding of storytelling and its impact. I now fully appreciate how we can craft and use our stories to secure investment and funding opportunities. The Speak Up and Lead course, in particular, has helped me harness storytelling to highlight the values behind our work. Jackie May Founder & Editor TWYG The "Speak Up and Lead" has helped me in my networking sessions. I have used it to practice with my team which led to winning a pitching competition. It made me realise the importance of story telling for my business. The scenario planning tool has been very useful, as it prepares me for the worst-case and best-case scenarios. These tools have helped me think beyond the next three months, rather than focusing on short-term planning. Samkelwe Gqomo Business Owner Womandla Global Network Start Your Learning Journey Today Apply Now

GYB Pan- Africa Free Masterclass -Built to Scale: Grow Your Team, Revenue and Markets. Register Now Additional Info Join Our Panelists: Mr. Kiprono Kittony, EBS Chairman, Nairobi Securities Exchange (NSE) Mr. Kittony is one of East Africa's most distinguished business leaders, a serial entrepreneur, and a passionate mentor to the next generation of African founders. Conferred with the Elder of the Order of the Burning Spear (EBS) in 2019 for outstanding services to the nation, his lived experience building cross-sector ventures across Africa makes him the ideal voice to inspire our cohort of pan-African growth-stage SMEs. Mercy Murigi Senior Programme Manager, African Management Institute (AMI) Rehema Kamotho Lead, Entrepreneurship & Management Programmes Sales, AMI Our Partners Livelihood Impact Fund (LIF) LIF invests in high-quality business education as a catalyst for job creation, revenue growth, and market expansion—specifically targeting large, growth-stage SMEs primed to scale. Pan-African EXECUTIVE MASTERCLASS GYB Pan- Africa Free Masterclass -Built to Scale: Grow Your Team, Revenue and Markets. Zoom Kenya, Ethiopia, Tanzania, Uganda, Egypt, Malawi, Morocco, Ghana Built to Scale: Still running your business the same way you started it? Most African founders hit a wall—not because they lack ambition, but because no one showed them how to scale. Our Grow Your Business Pan-Africa Programme is built to change that. This FREE masterclass is designed specifically for CEOs and founders across Africa with businesses that are ready to grow in team size, revenue, and market reach. Wednesday, July 8th | 6:30 PM EAT / 5:30 PM CAT / 4:30 PM WAT / 3:30 PM GMT Register Now

Back to News News Africa AMI launches AMI Enterprise for workplace and workforce learning; Asha Mweru Mbowa promoted to Managing Director 21 Nov 2022 The African Management Institute (AMI), the continent’s leading business learning company has announced the launch of AMI Enterprise , a new division dedicated to boosting workplace and professional skills for growth-stage and established companies. The new division leverages AMI’s long-standing position in the continent's training sector and its Africa-focused approach, proven to drive performance among leaders, managers, and Africa’s growing workforce. Kenya’s Asha Mweru Mbowa has been appointed as Managing Director of AMI Enterprise, having been promoted from her role as AMI’s Director of Operations and Talent, where she oversaw a 118% growth of AMI employees from 2020 to 2022. Asha’s promotion continues the precedent set by AMI in which women represent over 60% of all senior leadership positions at AMI. “AMI’s team not only prepares the next generation of African leaders and workforce. our team is part of the next generation. We know that Africa’s business and professional talent are the driving factor behind the growth of the continent’s established and emerging businesses,” said Mrs. Mweru Mbowa who is based in Accra, Ghana. The Africa-based learning company equips businesses, managers, and Africa’s future workforce with the practical tools and training they need to succeed and drive growth. AMI’s proven learning approach incorporates virtual and in-person workshops with on-the-job practice and support accompanied by practical online and mobile learning tools. Programmes are delivered by experienced world-class and African-based facilitators. “AMI was founded nearly a decade ago with a vision for enabling Africa’s ambitious enterprises to thrive through practical management tools and training. We’ve grown rapidly, supporting leaders and managers at thousands of organisations, from Raddison Blue and Uber to Africa’s own rising stars such as M-KOPA and RwandAir. Our practical business learning is proven to accelerate Africa’s entrepreneurial economy. The recent establishment of AMI Enterprise as a core division will allow us to scale up our support for these companies as they grow to be a force in the global economy,” said Rebecca Harrison, AMI’s CEO and co-founder. “There’s no one more qualified than Asha Mweru Mbowa to lead AMI Enterprise as we respond to the rapid growth and demand across Africa for AMI’s corporate and growth-stage business training programmes.” AMI’s Enterprise clients can select from AMI’s 4-6 month flagship leadership, management and workforce performance programmes, shorter 1-2 month focused professional power skills programmes, and AMI’s E nterprise Academy solution which provides virtual, on-demand and localised blended learning for hundreds of participants. AMI also develops bespoke learning programmes rooted in AMI methodology and leveraging its proprietary online learning platform, which includes over 3,000 downloadable tools, over 80 online courses and content in 5 languages. AMI learning programmes incorporate African-contextualized content and case studies based on African businesses and management experiences. Asha Mweru Mbowa joined AMI in 2020 after extensive experience working in Africa’s investment sector and with business education providers. She served as an Investment Advisor with Novastar Ventures and in key leadership roles with Kenya’s business education company, Sinapis Group. Asha is active as an experienced entrepreneur and is the co-founder of Women Work Kenya, a technology-driven company focused on the advancement of African women entrepreneurs and professionals through digital communities and access to growth opportunities. She also serves as an Advisory board member of LendHer Capital and Profish Ghana Limited. Mrs. Mweru Mbowa is currently pursuing a Masters in Liberal Arts, Management from the Harvard Extension School and is a graduate with a Bachelor of Science in Business and Information Technology from Strathmore University. She will lead an AMI Enterprise division with a deep bench and an ever-growing footprint across the continent, including sales and learning delivery team members in Ghana, South Africa, Kenya, Senegal, and Nigeria. AMI Enterprise will compliment AMI Impact, the company’s other internal division which works alongside development partners to deliver large-scale learning and business growth programmes to support the entrepreneurial economy. Learn more about AMI Enterprise at www.africanmanagers.com/enterprise AMI Enterprise is hosting two upcoming virtual events as you prepare for 2023 1. LinkedIn Live Conversation: Why does supporting workplace learning for your team matter? Date: 29th Nov, 2022 | Time: 12pm GMT / 1pm WAT / 3pm EAT Venue: LinkedIn Live AMI Enterprise MD, Asha Mweru Mbowa lead a discussion with business leaders across Africa to discuss how both growing and established organizations can be better positioned to thrive in a competitive business environment by supporting workplace learning for their leadership teams and workforce at large. 2. Live Zoom Session: Agile Learning Practices to Boost your L&D Impact Date: 6th Dec, 2022 | Time: 12pm GMT / 1pm WAT / 3pm EAT Venue: Zoom Expert Facilitator: Taiwo Judah-Ajayi - People Growth Advisor at Dot Asha Mweru Mbowa, AMI Enterprise MD, will host an expert-facilitated virtual webinar on the importance of incorporating agile learning practices into the company culture for improved organization performance. The session provided by Taiwo Judah-Ajayi, People Growth Advisor at Dot, will explain the concept of agile learning in the workplace, how to create and implement them, as well as learn how AMI is incorporating the agile learning practices into AMI's Management Development Programme. “It’s time for Africa to do away with the learning methodologies of the past, not rooted in our own experiences. As an African learning company and a pioneer in this space, we’re excited to expand our enterprise offerings to reach even more professionals and accelerate the pace at which companies working in Africa’s business ecosystem can achieve their goals and put Africa at the center for the global economy.”

AMI UG Talent Leader Event Uganda HR & Talent Strategies AMI UG Talent Leader Event Check out the highlights from our Talent Leader event in Uganda! The event was filled with energy as we delved into innovative L&D practices to enhance team performance. Register Now Additional Info Register Now

Turn Your Network Into Nigeria's Next Green Workforce. AMI is contracting Business Development Service providers and ESOs across Nigeria to source, train and grow young entrepreneurs in green sectors — on a paid, milestone-based contract. Apply to Become a Delivery Partner Proposals due 13 September 2026 before Midnight Businesses and entrepreneurs supported through AMI programmes since 2014 100K+ Young entrepreneurs targeted in Nigeria under Green RISE Africa 45,560 Funded by the Mastercard Foundation, delivered in partnership with Acumen 4 years About Green RISE Africa Green RISE (Resilient Impact through Sustainable Entrepreneurship) Africa is a five-year program led by Acumen, in partnership with the Mastercard Foundation, building a resilient African green economy powered by women and young people. AMI is delivering the Ghana pilot in partnership with Acumen, reaching 67,000 young people aged 18–35 with work-enabling support in green and greening sectors, across Nigeria, Ghana, Rwanda and Sierra Leone — 45,560 of them here in Nigeria. In Ghana, we're contracting Business Development Service providers and local ESOs to do what they already do best — reach and support nano- and micro-entrepreneurs — and pairing that reach with AMI's curriculum, diagnostic tools and data systems. Who we're looking for Established ESOs (such as incubators, accelerators, and networks) build and manage the broader entrepreneurial ecosystem, offering structured cohort programs, community networking, and access to capital. You run structured enterprise support at volume, with the systems to report on individual-level data. We want to pair that scale with a fully-built curriculum and diagnostic. ● Two+ years of continuous operation ● Documented track record with micro or nano-enterprises ● Reporting systems ready for milestone-based, individual-level data Local BDS providers (consultants, individual trainers, or firms) focus on targeted enterprise needs like financial management, tax compliance, marketing, or digital adoption. You have real relationships in green value chains — solar, waste, clean cooking, climate-smart agriculture — even if you're not a large institution. Rural and peri-urban reach counts in your favour. ● Two+ years of operation, Nigerian bank account ● Track record with micro-entrepreneurs ● Existing trust within a specific community, sector or geography What you get Paid, milestone-based work — contracted and paid as entrepreneurs are sourced, diagnosed, trained and reach a verified income outcome. AMI's curriculum, tools and systems — GROWPro's practical business curriculum and learning platform, the Green RISE diagnostic, and the verification instrument, fully supplied. Your team gets certified — facilitator training and certification your staff keeps using after this programme ends. Credibility and network — delivery under a Mastercard Foundation and Acumen programme, with a named AMI partner manager and, where relevant, introductions to anchor firms in the programme's value chains. How we'll assess your application Eligibility first — Nigerian registration, two years' operation, financial footing, delivery capacity. Track record — two reference projects, focus on micro/nano-enterprises and women. Operational fit — where you're based, and whether it matches where the programme needs delivery. Green-sector reach — scored as a bonus, not a requirement. Reach through anchor firms, offtakers, cooperatives or distributors all count. The process Prepare a written proposal against the RFP headings. Submit it to AMI by 15 August 2026. AMI reviews against the eligibility and scoring criteria. Shortlisted applicants are invited to a follow-up conversation. Partnership terms are agreed, and onboarding begins. FAQs Can we apply if we've never worked in a green sector? Yes. Green-sector specialisation is scored positively but isn't required — what matters is your ability to reach and serve entrepreneurs, including through anchor firm, offtaker, cooperative or distributor relationships. What does 'milestone-based' mean in practice? You're paid as entrepreneurs move through defined stages — sourced, diagnosed, trained, and verified into a work outcome — rather than a single upfront fee. Do we need to build our own training content? No. AMI supplies the GROWPro curriculum, learning platform, diagnostic and verification instruments, and trains your staff to deliver them. We only operate in one state — can we still apply? Yes, provided you have staff based in at least one Nigerian state where you'd deliver. What if we're a smaller organisation without formal impact reporting? Smaller BDS providers are one of the two segments this programme is actively seeking. What matters most is a genuine, trusted network — reporting is supported by AMI's data platform and training. Ready to grow your network — and get paid for it? Proposals due 13 September 2026. Apply to Become a Delivery Partner Questions before you apply? Email mathilde@africanmanagers.com

Offrez à vos managers et cadres intermédiaires un accompagnement pratique et concret pour dynamiser leurs équipes et stimuler durablement la performance de votre organisation. Donnez-leur les clés d'un leadership efficace et orienté vers la croissance. Autonomisez vos managers, performez Offrez à vos managers et cadres intermédiaires un accompagnement pratique et concret pour dynamiser leurs équipes et stimuler durablement la performance de votre organisation. Donnez-leur les clés d'un leadership efficace et orienté vers la croissance. All Programmes Open Enrolment Francophone Programme de Renforcement des Compétences Managériales Offrez à vos managers et cadres intermédiaires un accompagnement pratique et concret pour dynamiser leurs équipes et stimuler durablement la performance de votre organisation. Donnez-leur les clés d'un leadership efficace et orienté vers la croissance. CATEGORY Leadership et Management DESIGNED FOR Managers FORMAT Virtuel DURATION 6 mois (2 à 3 heures / semaine) COST 400 000 FCFA par participant NEXT COHORT START 7 octobre 2026 Inscription Overview Durant ces six mois d’apprentissage (2 à 3 heures par semaine), les participants renforceront leurs compétences managériales par le biais d’ateliers et cours en ligne orientés vers le leadership, la supervision, la gestion de projets, la gestion des défis et la dynamisation des équipes. Équipez vos managers pour gérer efficacement leurs équipes, gagner en confiance dans leur rôle et prendre davantage de responsabilités pour contribuer à la performance de votre organisation. Tout au long du programme, les participants auront accès à des outils et cours en ligne disponibles 24/7 sur notre plateforme digitale et application mobile, qui les aideront à traduire les théories en idées exploitables pour votre organisation. AMI Entreprise accompagne les entreprises à travers l’Afrique dans le développement des compétences managériales : faire grandir le personnel, renforcer le leadership et favoriser l’épanouissement professionnel pour atteindre efficacement les objectifs fixés. Les programmes AMI sont disponibles en plusieurs langues et conviennent à différents secteurs d’activité. Key Outcomes Responsabiliser et gérer efficacement son équipe – Stimuler la performance – Créer un environnement à la fois positif et productif. Focus Areas Autonomisation Coaching et Accompagnement Définition d’objectifs et planification Gestion de la performance Gestion du stress Influence et Communication Mobilisation des équipes Productivité personnelle Résolution de problèmes Learning Journey Phase 1 : Responsabiliser vos équipes Comprendre les responsabilités clés pour guider et soutenir efficacement une équipe. Adopter une communication claire, ouverte et intentionnelle pour renforcer la collaboration. Diriger par l’influence et la création de relations plutôt que par l’autorité formelle. Favoriser l’autonomie, la confiance et le développement des membres de l’équipe afin de libérer pleinement leur potentiel. Phase 2 : Gérer les défis Faire des retours constructifs et gérer efficacement les conversations difficiles. Identifier et activer les leviers de motivation pour aider les collaborateurs et les équipes à performer. Optimiser la gestion du temps pour améliorer la productivité et l’efficacité. Phase 3 : Construire des équipes performantes Optimiser les dynamiques d’équipe pour favoriser la réussite collective. Encourager une culture d’apprentissage, de résilience et d’adaptabilité. Renforcer la collaboration par des relations solides et authentiques. Utiliser le coaching pour développer le plein potentiel de chacun. What's Included Le programme mixte de 4 à 6 mois comprend : 6 ateliers virtuels d'apprentissage ou 3 sessions en présentiel 9 cours en ligne et des outils pratiques, accessibles 24/7 1 projet pratique “Défi du changement” Une cérémonie (virtuelle ou en présentiel) de remise des certificats de réussite. Who Can Enroll? Les managers et cadres intermédiaires. Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Explore AMI's Learning Approach Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. “Les compétences les plus utiles que j'ai acquises pendant le programme sont la résolution des problèmes sous forme de questions, la définition d’objectifs clairs, mesurables et atteignables. Après avoir suivi le programme, les membres de l'équipe sont devenus plus impliqués et s'engagent sur toutes les missions du département. J'ai également noté une meilleure organisation grâce à une communication plus claire.” Souleymane DIOP Responsable des Ressources Humaines Start Your Learning Journey Today Inscription

Partnering with an Impact Investor to Equip Managers Across Africa All Stories Position: Company: Acumen Programme: Country: Global impact investor Acumen saw a major bottleneck in many portfolio companies in Africa. “Talent is the biggest issue for many of our investee companies, whether they know it or not,” said Molly Alexander, head of talent development at Acumen. “The so-called soft skills required to lead teams and successfully manage change are difficult to find, and rarely addressed by traditional training options.” Without strong leadership skills among middle and senior managers, these businesses were limited in their ability to scale. AMI developed programmes focused on people management and strategic problem solving for managers and leaders at social benefit companies from across East and West Africa. Through engaging in-person workshops, hands-on practice, peer coaching, and an extensive online learning platform, the participants gained key leadership skills, and knowledge about organisational transformation and management practices. “Really from the first lab I changed my way of leading,” explains Mathewos Erusmo, chief marketing officer of EthioChicken. “I’m more focused on the listening part and talking less.” Susan Kuria, sales activation manager of Burn Manufacturing, especially enjoyed how practical and collaborative the programme was. “Everyone just gets to interact,” she says. “I love the role plays. There are so many tools attached to every course really to just assess how are you able to apply all those in real life.” Every participant reported applying what they learned directly to their work; 100% of their CEOs saw an improvement in their performance after the programme. In addition, 97% of participants said they acquired brand new management skills. “I need to enroll in something that can enrich me and make me a better person than I am right now, and AMI has been that platform for me,” says Susan. The results speak to the transformational impact of AMI’s blended learning approach. According to Molly Alexander of Acumen, “AMI’s user-centric approach to learning makes them the perfect partner to build programmes for our portfolio companies.” Acumen has since run three further management programmes with AMI. The first cohort was fully funded by Acumen; portfolio companies now pay most of the cost themselves and many send several participants.

The Impact: What changes after 6 weeks? What managers will do differently Ask Better Questions: Use structured questioning to help team members think through and solve their own challenges. Save Time: Hold focused, high-impact development conversations without adding extra meetings or complexity to the day. Empower People: Build team confidence and capability through highly supportive, actionable feedback. Change the Dynamic: Master one core coaching behaviour that permanently shifts how the team works together. What this means for organisations Independent Problem Solving: Teams learn to solve issues on their own rather than constantly escalating them upward. Accelerated Growth: Faster, stronger individual development across the entire company. True Leadership: Managers build real capability within their teams instead of creating dependency. How you will learn We know managers are busy. That is why our learning is behaviour-led and focused on real work, not dry theory. Facilitated learning labs: Engaging live sessions grounded in real-world management conversations. No heavy homework. You apply what you learn between sessions using your actual daily team meetings and one-on-ones. We focus on reinforcing one core coaching behaviour through repeated practice and reflection so it actually sticks. Built using AMI’s applied methodology, specifically tailored for African organisational contexts and everyday leadership realities. Why This Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. For African Organisations Manage Like a Coach A practical programme for fast-moving African organisations, designed to help first-time and mid-level managers build coaching habits that improve performance through simple, everyday conversations. CATEGORY Managers DESIGNED FOR First-time and mid-level managers FORMAT Virtual DURATION 6 - Weeks COST $ 250 NEXT COHORT START 27th October 2026 Apply Now Who It's For This programme is ideal for leaders responsible for developing people on the job: First-time managers stepping into people leadership for the first time. Mid-level managers looking to get more out of their teams or departments. Transitioning leaders ready to make the shift from simply directing work to developing people. Programme Details Learning Journey What's Included Who Can Enroll? What's Included Two live facilitated learning labs Practical performance tools and resources Guided practice and application materials Certificate of completion Access to AMI learning platform and community Who Can Enroll? This programme is designed for anyone responsible for service quality and customer satisfaction, including: Customer-facing and frontline staff who interact with clients daily. Support and back-office teams whose work directly impacts the final customer experience. Supervisors and managers tasked with maintaining service standards and handling escalations. Your Learning Journey Week 1 & 2: Kick-off: Setting a baseline Week 3 & 4: Laying the ground work Week 5 & 6: Trouble shooting and embedding changes After Week 6: Sustainability & further growth Investment $250 Comprehensive programme including live sessions, practical tools, and ongoing support Apply Now Click to download the portfolio How Behaviour Is Built Our approach is grounded in proven behaviour-change techniques and real workplace communication challenges. Facilitated Learning Labs Grounded in real workplace communication challenges and applied learning methodology focused on what actually works. Practice & Application Practical communication tools you can apply immediately, with guided practice between sessions using real work scenarios. Behaviour Embedding One core communication behaviour embedded through repeated use and reflection, building sustainable habits. Why It Matters Communication Isn't Clear When communication isn't clear, decisions slow down, accountability weakens, and momentum is lost. Managers Rely on Instinct Many managers rely on instinct, without simple structures that help messages land and lead to action. Influence Remains Inconsistent Without consistent communication approaches, influence across teams and stakeholders becomes unpredictable. The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive. Raphael Opiyo Obiero Business Owner & Entrepreneur East Africa I have attended business programs in some of the best schools in the world. To say that the Aspire program is the most eventful and practically enriching program is an understatement! As a company, we owe you, AMI and Stanford a lot. Dankishiya Saleh Hadi Dankish & Associates Ltd Nigeria How Behaviour Is Built Our approach is grounded in proven behaviour-change techniques and real workplace communication challenges. Facilitated Learning Labs Grounded in real workplace performance challenges and applied learning methodology. Practice & Application Practical performance tools you can apply immediately, with guided practice between sessions. Behaviour Embedding One core performance behaviour embedded through repeated use and reflection. Hear From Other Industry Leaders "I have attended business programs in some of the best schools in the world. To say that the Aspire program is the most eventful and practically enriching program is an understatement! As a company, we owe you, AMI and Stanford a lot." Dankishiya Saleh Hadi Dankish & Associates Ltd. Nigeria "The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive." Raphael Opiyo Obiero Business Owner & Entrepreneur East Africa Why It Matters Performance Issues Go Unaddressed Many managers struggle to address performance issues early and effectively, allowing problems to compound over time. Unclear Expectations Team members often don't understand what good performance looks like, leading to misalignment and frustration. Inconsistent Feedback & Coaching Feedback is avoided or inconsistent, and coaching conversations don't lead to sustained improvement. Weakened Accountability Over time, this weakens accountability and team performance across the organisation. Programme Details Learning Journey What's Included Who Can Enroll? What's Included Two live facilitated learning labs Practical performance tools and resources Guided practice and application materials Certificate of completion Access to AMI learning platform and community Who Can Enroll? Senior Managers: Experienced managers leading teams or functions who want to strengthen their performance management approach. Team-Leads: Managers navigating difficult leadership transitions and learning to manage performance effectively Your Learning Journey Phase 1 & 2: Kick-off: Setting a baseline Phase 3 & 4: Setting expectations and giving feedback Phase 5 & 6: Trouble shooting and embedding changes After Phase 6: Sustainability & further growth Investment $250 Comprehensive programme including live sessions, practical tools, and ongoing support Apply Now View the AMI Pan Africa 2026 Calendar Click to download the calendar Why It Matters Stalled Growth: Without opportunities to think, solve, and learn, team development slows and performance can plateau. The Manager’s Burden: Managers end up carrying problems that their team should be equipped to handle. The Dependency Trap: When managers always direct and solve problems, team members become dependent instead of developing their own skills. Everyday Development: Developing your team doesn’t require formal mentoring. The right tools can turn everyday conversations into opportunities for growth. Why This Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. Ready to build coaching habits that stick? Equip yourself or your mid-level managers with the practical tools to unlock team performance and stop carrying problems that belong elsewhere. Get Started Today Schedule a Conversation

AMI offers tailored workplace learning and professional development programs designed specifically for African businesses. Improve your team's performance with outcomes-based learning solutions that deliver real results. Workplace learning that delivers real results Improve your team's performance with AMI’s practical and powerful workplace learning built for Africa’s ambitious companies and talent. Book a consultation Learn more Trusted by Africa's leading local and international companies of all sizes Executive & Workplace Learning Programmes Explore our open enrollment programmes for established and growth-stage organisations across Africa. Flagship Programme Leadership Development Programme A comprehensive leadership development programme designed to support leaders as they advance organisational and systems change, lead teams, and foster performance. Duration: 8 - 12 Months Learn More Flagship Programme Management Development Programme AMI's flagship programme equips both experienced and emerging managers with practical tools to enhance their performance and drive their teams' success. Duration: 4 - 6 Months Learn More Short Programme AI Leadership: Building a Winning AI Strategy Helping senior executives move beyond the hype to build actionable, value-driven AI strategies for fast-moving organisations. Duration: 6 - Weeks Learn More Close Close Click to download the portfolio What Our Customers Say I started Àtijẹ to celebrate West African food and culture, but I was running the business on instinct. The Aspire Programme gave me the discipline to use data, standardise our operations, and build a business that could grow without losing what made it special. Since then, we've increased revenue by more than 40% while creating opportunities for women and reducing food waste in our community Moyosore Oluwa Odunfa Atije Experiences Concepts Owner What Our Customers Say I would highly recommend the programme, especially if you want to elevate your company's brand and give your employees a platform to improve themselves. Evone Selvarajah Eden Heights Realty Founder & Sales Director What Our Customers Say This experience reminded me of our shared humanity and the importance of our emotions. The emotional intelligence aspect had a lasting impact on me. It's about creating workplaces where being predictable and open leads to trust and acceptance, allowing for better conversations. Jocelyn Muoki Vivo Fashion Group Brand Marketing Manager What Our Customers Say This journey has been a learning curve, teaching me the value of resilience and persistence. I used to struggle with giving feedback, but now I can communicate effectively and delegate tasks, which has significantly improved my team’s performance. Sylvia Achando Solar Panda Human Resource & Admin What Our Customers Say AMI used its blended learning approach to ensure the programme translated into actual on-the-job practice and performance improvement. My sense is that the value generated from the team projects alone has more than paid for the programme itself. We’ve had a great experience with AMI over the last 4 years and consider them a valuable learning partner. Jesse Moore M-KOPA CEO and co-founder What Our Customers Say The learning labs were very interactive and practical. I learned about setting smart goals, how to communicate effectively and take ownership of my work. Participant Momentum Credit Deliver business results Poor performance at any level of the company affects bottom line. 100% of our program participants reported tangible performance improvement and an increase in business growth. Drive real change Most businesses find it difficult to drive meaningful behaviour change. Our tailored programs are designed to identify and address the root causes of these challenges across the whole organization leading to lasting, impactful change. Measure ROI of learning HR teams struggle to measure and report the impact of learning initiatives. The AMI approach integrates data-driven insights to optimize learning outcomes. By leveraging these insights, we enable HR teams to effectively demonstrate how learning initiatives directly impact your bottom line. The AMI Learning Experience Combining live experiences with on-demand tools , AMI focuses on supporting learners to immediately apply what they are learning, on-the-job. Built specifically for Africa’s ambitious professionals, and workforce, our evidence-backed approach drives individual and team performance, supporting company-wide growth. Learn More Learning experiences for every professional journey AMI's unique blended learning journey is a remarkable experience that combines the best of both worlds - traditional classroom learning and innovative online resources. Workplace Programme Leadership, Management & Early Career Development Combines live, cohort-based learning with digital tools & support Enterprise Academy Company-Wide Learning Company-wide learning customised to meet learning needs at scale Customised Solutions Tailored Professional Skills Development Custom solutions defined by the learning needs of the enterprise, designed by AMI's experts Book a Consultation Executive & Workplace Learning Programmes We provide practical learning solutions for established and growth-stage organisations across Africa Changing Gears Programme for Managers AMI's 3 month flagship programme in management, leadership and workplace performance. Learn More Management Development Programme A 6-month blended learning programme to equip managers with the skills they need to drive team performance. Learn More Leadership Development Programme An 8- 12 month intensive blended learning programme designed to equip senior managers to be highly effective leaders. Learn More Featured Customer Story Brewing a Better Future The Leadership Transformation at Spring Valley Coffee Kenya-based Spring Valley Coffee Limited, renowned for its high-quality beans and rich, aromatic coffee, was looking to inspire new management approaches. Learn how they worked with AMI Enterprise to brew a better future with our programmes. Read the story View all Latest News & Updates News & Updates Articles & Insights View all News 5 February 2026 at 08:45:00 African Management Institute Launches Its Series of Transformational Short Programmes News 28 July 2025 at 12:00:00 AMI Charts a Path for MSME Growth in Rwanda News 23 May 2025 at 12:00:00 Kasipreneur Impact Project Launches to Transform Township Enterprise Support in South Africa View all post 14 Mar 2023 Can AI offer a productivity break-through for professional service firms? post 13 Mar 2023 Solutions to our challenges can come from unexpected places post 16 Mar 2023 Resilient leaders believe in a future they help shape Upcoming Events Beyond Market Fame: From Recognition to Retention Learn more Event Recap What CEOs Need to Know About Leading in the Age of Artificial Intelligence See all events Start your team’s learning journey today Our team of learning experts and advisors will help you select the programme that works for your enterprise, regardless of size and needs. Get started by telling us what you’re looking for. We’ll be in touch to get you moving toward your ultimate destination, growth.