Kenya’s micro, small and medium enterprises (MSMEs) are set to gain a competitive edge through a partnership announced today between the Co-operative Bank of Kenya and the African Management Institute (AMI). This strategic collaboration brings Co-op Bank’s MSME clients access to The Aspire Business Growth Programme, a world-class programme designed by AMI in collaboration with Stanford Seed to accelerate business growth and equip entrepreneurs with the skills, tools, and strategies needed to scale.

Aspire blends AMI’s practical business learning approach with the expertise of Stanford Seed, offering a unique learning journey for growth-stage businesses. MSME owners will join a dynamic community of business owners from across Africa, engaging in interactive virtual workshops, practical online courses, and peer-learning experiences.

A highlight of the programme is a live guest lecture from Stanford Graduate School of Business Faculty, providing exclusive insights from global business experts.

“We are proud to partner with AMI to offer our MSME clients more than just financial solutions. We are equipping them with the knowledge and skills to grow and sustain their businesses,” said James Nduati, Head of Micro Enterprises, Co-operative Bank. “This initiative reflects our commitment to supporting the long-term success of Kenya’s entrepreneurs, ultimately driving economic growth and job creation.”

Fatma Nasujo, Chief Operations and People Officer, African Management Institute, added, “MSMEs are the real heroes of Kenya’s economy, yet many lack the resources for sustainable growth. Traditional training often takes entrepreneurs away from their businesses and puts them in a classroom with an expert. Research shows that this doesn’t deliver real impact.

At AMI, we’ve spent a decade refining a data-driven, practical approach that equips MSMEs with the right tools at the right time to scale and create jobs. Through this partnership with Co-op Bank, we’re providing MSMEs with the support they need to thrive.”

Beyond the programme, the top 15-20% of high-performing businesses in each cohort will receive pro bono access to Stanford Seed mentors, further strengthening their growth trajectory.

MSME owners will learn: 

• Effective business systems and structures for sustainable growth

• Clear customer segmentation and targeted marketing strategies

• Improved financial reporting and cash flow management

• Measurable goals and key performance indicators (KPIs)

• Strategies for recruiting and retaining skilled employees

This partnership also strengthens MSME-bank relationships, ensuring businesses not only survive but thrive, leading to improved loan repayment rates, higher profitability, and long-term financial stability.

Enrollment for Co-op Bank MSME clients into the Aspire Business Growth Programme begins in April 2025. For more information, please visit https://www.africanmanagers.com/aspire-stanford-seed

About African Management Institute (AMI):

The African Management Institute (AMI) enables ambitious businesses across Africa to thrive through practical tools and training. AMI has trained over 37,000 businesses and participants across 39 African countries, helping them drive growth, improve leadership, and strengthen teams. With offices in Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda, AMI is a recognized leader in business learning, having been ranked by the Financial Times as the second fastest-growing company in Africa’s education sector in 2024. Learn more at www.africanmanagers.com

About Co-operative Bank of Kenya:

The Co-operative Bank of Kenya Limited is a leading financial institution providing a wide range of banking and financial services to individuals, businesses, and institutions across Kenya and the region. The bank is committed to supporting MSME growth through financial solutions, capacity building, and strategic partnerships that drive economic development. Learn more at www.co-opbank.co.ke