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AMI's practical business growth programme is designed for businesses that are ready to grow. Its unique grow-as-you-learn approach provides practical real-time learning, using AMI's growth practices and tools, to increase revenue and build resilient teams. All Programmes Flagship Programme Grow Your Business AMI's practical business growth programme is designed for businesses that are ready to grow. Its unique grow-as-you-learn approach provides practical real-time learning, using AMI's growth practices and tools, to increase revenue and build resilient teams. Live Virtual (Online) 6 Months Request Information Designed for Small & medium-sized businesses (SMEs) owners + their teams Learning Journey Phase 1: Getting Set Up for Growth Assess current business position and define growth objectives Identify strategic priorities and key performance indicators Evaluate opportunities and risks for sustainable scaling Phase 2: Leading for Growth Strengthen leadership skills across mindset, execution, and resilience Define leadership responsibilities and effective management practices Develop strategies for sustaining motivation and accountability Phase 3: Innovation: Identifying Growth Opportunities Understand customer needs and market trends Leverage internal and external resources for growth Ideate, validate, and refine new business opportunities Phase 4: Financial Analysis: Key Drivers of Business Growth Analyze revenue streams, cost structures, and profitability trends Implement financial strategies to optimize cash flow and margins Identify financial risks and opportunities for business expansion Phase 5: Building the People and Processes for Success Develop effective talent management and succession planning Establish scalable operational systems and workflows Foster a culture of continuous improvement and innovation Phase 6: Plan for Growth Align strategic priorities with long-term business vision Define measurable success metrics and execution plans Implement accountability frameworks for sustainable growth What's Included The 6-month programme includes: Virtual programme access for 2-3 people, plus additional 6-month access to mobile app 6 learning lab workshops 24 online courses and practical business tools Peer networking Access to mobile app for business tools that support implementation Graduation event & AMI certification Custom Learning @ Scale Direct SME Enrolment: Business owners can directly enrol in AMI’s Grow Your Business programme and gain access to cutting-edge tools and training to accelerate business growth. Development & Financial Institution Partnerships: AMI partners with development and financial institutions to customize and scale this programme for different markets. It can be customised for various languages and markets, including Arabic, French, and Swahili. Guided & Supported Learning Journeys Explore AMI's Learning Approach Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. When I started Renray, I thought I was in the poultry equipment business. AMI challenged me to think more deeply about my customers' needs, helping us strengthen our systems and rethink our value proposition. By expanding from poultry cages to complete poultry solutions, we've grown our business by 70% and increased our contract farming business from 6,000 to around 60,000 birds a year. Claire Njuguna CEO and Founder Renray Poultry The Grow Your Business (GYB) programme pushed me to face tough truths about my business, from poor planning to staff issues. But it also gave me practical tools to turn things around. I became more organised, improved accountability, and learned how to motivate my team. Since then, our revenue has grown by over 84% and we’ve hired a young team member for fulfilment. Wanjiku Ngethe Founder Karen Veges & Fruits For years, the business depended almost entirely on me. AMI's Grow Your Business Programme helped me build the systems and team needed to scale. These improvements helped us record a 150% increase in revenue in 2025. Today, we're building a business that can grow beyond its founder. Margaret Kulokhoma Founder Maggie Holidays Goal setting was something we hadn’t focused on before. Now, whenever a woman comes to us, we start with setting clear, actionable goals. Immy Nakyeyune Founder Mkazipreneur I highly recommend this programme to other entrepreneurs. It helps you identify your strengths and the skills you need to grow your business. Knowledge is power—the more you learn, the better you can develop and scale your business. Njabulo Johnson Entrepreneur Impilo Ka Lova I improved my record-keeping and created a functional budget. I also expanded my business by adding new product lines and enhancing the look and feel of my shop. As a result, my revenue has grown by over 40%! Mejjah Gitua Business Owner Sauti Traders The lessons on innovation and understanding our customers came at the perfect time. Since last year, every strategic move we’ve made has been shaped by what I learned in the AMI programme. I’m so glad I took part in it. Safiel Msovu Chairman Agrigrow Limited in Tanzania AMI’s Grow Your Business Programme has been a game-changer. I connected with two visionary business owners, and together, we formed a powerful partnership. We’re now transforming Trans Nzoia County by providing essential training that is making a real impact. With the right tools and knowledge, the possibilities are endless. Janet Bakasa Chairperson Ushindi Poultry & Marketing Services The programme’s dynamic pod sessions gave us the opportunity to connect with like-minded business owners who share our passion for growth and innovation. These sessions were more than just learning opportunities—they sparked meaningful connections and peer-to-peer learning that continue to inspire us. Sam Owen Otieno Founder & Senior Software Engineer Anga Consulting Company Conducting a SWOT analysis helped me identify external factors affecting my business. I spotted an opportunity in the directive requiring civil servants to wear African attire on Fridays. After reviewing our sales numbers, I was thrilled to see that we didn’t just meet our 30% growth target—we exceeded it with a 44% increase in sales last month. Serah Okoti Founder Princess Fashion Empire We’ve gained valuable insights into financial management, client relationships, market competition, suppliers, and other key aspects of the branding and merchandising industry. Muthoni Gituru Business Owner Ekara Official The Grow Your Business Programme gave me invaluable insights into strategy, talent management, and budgeting. I no longer fear running my business—instead, I feel confident and focused. The knowledge I’ve gained has been essential in managing and planning for the future. Michael Ngaju Nyore Business Owner Gasp Managent Institute Connect with AMI to learn how this programme can unlock growth & performance. Learn More Ambitious learning for an ambitious Africa Whether you’re looking for workplace learning for five to five hundred, or customized programmes that drive impact locally or across Africa, AMI’s learning solutions are tailored to meet your unique needs. Connect with our learning advisors to discover how our ambitious learning programmes can help you achieve your ambitious goals. Connect with an AMI Learning Advisor Explore related programmes enrolling now AMI offers editions of this programme for open enrollment for individuals and smaller teams, in addition to offering our programmes at scale along side impact partners and workplace learning customers. Aspire with Stanford Seed Febrarury 2027 View Open Programme Grow Your Business Pan-African 30th September 2026 View Open Programme Overview Growing a business is just as challenging as launching one. Grow Your Business is AMI’s flagship programme designed to help ambitious SME owners and teams that are positioned to scale. With expert-led facilitation, practical business tools, and interactive peer-learning, this programme empowers business leaders to drive growth with confidence. Over six months, participants gain hands-on experience in five key areas: business planning, customer acquisition, financial management, operations, and people leadership. The learning journey blends live learning, interactive group learning labs, and online resources, making it accessible for busy entrepreneurs to learn on the go. This flexible programme ensures that business owners not only learn but apply their knowledge immediately. With a focus on measurable business results, Grow Your Business delivers the insights, skills, and network needed to unlock new growth opportunities. Key Outcomes Business Growth & Profitability Develop a clear strategy for scaling sustainably Increase revenue through improved customer engagement Optimize costs and enhance profitability Financial & Operational Excellence Strengthen financial planning and cash flow management Improve business operations for efficiency and growth Leverage data for better decision-making People & Leadership Development Build a high-performing team through effective leadership Create systems and processes to support long-term success Foster a culture of accountability and innovati Focus Areas Customers & Marketing Financial Management HR & Talent Operations Personal & Business Habits for Growth Strategy & Business Planning

Unlocking growth during Nigeria’s Covid-19 lockdowns All Stories Vivien Torbunde Position: Owner Company: Me2U Enterprises Programme: Survive to Thrive Country: Nigeria Vivien Torbunde has over 10 years of business experience. Having founded Me2U Enterprises back in 2010, she describes these past years as a great learning curve. During this time she’s learned new things, made mistakes and tested ideas to see what works and what doesn’t. Vivien recently completed AMI’s Survive to Thrive business resilience and growth programme which she says was very timely. It helped her strengthen her business amidst Nigeria’s Covid-19 restrictions and lockdowns. “When the pandemic hit Benue State in Nigeria, food businesses were allowed to continue operating, but we were forced to shut down for around three months. This affected our sales and made it hard for us to maintain staff salaries among other business obligations.” It was during this time that Vivien joined the Survive to Thrive business growth programme, which aims to equip business leaders with the tools to immediately address challenges and seize opportunities during difficult times. She says the programme gave her confidence to push herself and lead during the crisis. Together with her team, they enrolled and began developing a plan to reopen. “Through this programme, I was able to restructure and reopen. Having closed shop, our sales had dropped but after reopening, things started to pick up. What we made in six months, four of which we were actively part of the programme, is what we would make on average in a year. It was beyond our imagination.” Being part of the programme pushed Vivien out of her comfort zone, which led to her landing a big contract, something that she says had never happened before. “The way I know myself, if I was not part of the programme, I would not have closed that big contract. I simply wouldn’t have gained that much courage to put myself out there in the middle of a pandemic to find business. The timing for the programme was just perfect.”

FIRST+ II Programme Designed for MSMEs in the agriculture & agri- adjacent sectors, i.e. farmers, processors, rural enterprises, persons with disabilities, youth and women-led businesses. First+ II blends AMI’s practical financial growth learning experiences, with CapPlus’s strategic and greater access to finance; aimed at increasing farmers’ & entrepreneurs’ revenues. Apply Today DESIGNED FOR Farmers, Entrepreneurs, Youth & Women-led Businesses Persons with disabilities FORMAT Virtual & In-person DURATION 4 -6 months COST Fully sponsored NEXT COHORT START October Apply Now Grow Your Agri-Business Finances! Backed by CapPlus’ strategic access to financial institutions, this unique AMI learning journey equips MSMEs in the agriculture and adjacent sectors with the practical tools and financial inclusion to accelerate their business growth. Overview For Ghana’s Ambitious Farmers & Business Owners You will focus on strengthening your financial skills & financial business systems, through a blend of virtual and in person workshops, enhanced by practical online tools. Infused with CapPlus' Strategic Access to Financial Institutions The FIRST+ II Programme is an initiative under CapitalPlus Exchange’s (CapPlus) mission to foster financial inclusion in Ghana. FIRST+II will deliver what medium and small businesses need most to thrive – greater access to finance. It will also address financial institutions’ constraints, launching new loan products, mobilizing lower-cost capital, and building their employees’ skills throughout. Apply Today Key Outcomes Establish effective financial systems and structures Identify and target the right lending financial institutions Develop impactful funding and investment strategies Set and achieve measurable financial goals and key revenue indicators Set-up financial and accounting literacy training. Ensure accurate financial reporting and manage cash flow efficiently to improve revenues Focus Areas Improved financial record keeping Lending Institutions Identification Improved Financial Strategies Investor readiness Why Enroll Unlock Funding Opportunities: Strengthen your financial records and demonstrate your business viability to financial institutions. Actionable, Real-Time Learning: Implement learned skills immediately and see tangible improvements in your business. Inclusive and Flexible: Learn at your pace via web, mobile, and in-person options. Content is designed to be accessible even in remote areas with low bandwidth. Youth- & Women-Centered: Tailored support ensures youth and women entrepreneurs receive the guidance they need to thrive. What You Will Learn Financial Literacy Basics: Learn to manage cash flow, understand financial statements, and adopt best practices in financial planning. Effective Business Strategy: Gain the tools to set clear business goals, create actionable strategies, and adapt to market changes. Customer & Market Development: Understand how to identify and connect with your target audience, refine product offerings, and grow your customer base. Mastering Access to Finance: Learn how to present your financials to lenders, navigate loan applications, and manage credit effectively. Building Resilience & Job Creation: Learn how to navigate economic fluctuations while maintaining a strong workforce and fostering local employment. Programme Structure & Format The FIRST+ II Programme blends digital and in-person learning for optimal reach and effectiveness: Diagnostic Assessment: All participants complete an initial survey to identify specific gaps in their businesses and recommended courses based on the diagnostic outcomes Customized Learning Pathway: Foundations:- Quick, online courses delivered via mobile app, or our web platform to address immediate business needs. Boost & Build:- Focused bootcamps on critical topics such as cash flow, bookkeeping, and market strategy. Grow & Thrive:- In-depth, 6 month programme for high-potential businesses, offering live workshops, online resources, and peer networking. Hands-On Tools & Workshops: Access a wide range of practical tools and checklists for immediate use in your business operations. FI Integration: CapPLus has partnered with local financial institutions, to ensure that our programme participants are well-prepared for loan applications and successful repayments. Ongoing Support & Community: Join GROWTH NETWORK - by AMI - an online community for continuous networking and mentorship opportunities post-programme. What AMI agri-preneurs say Through the programme’s dynamic pod sessions, we had the privilege of connecting with other like-minded business owners who share our passion for growth and innovation. These sessions became more than just learning opportunities, they were catalysts for peer-to-peer learning, sparking meaningful connections. Sam Owen What AMI agri-preneurs say The programme has been an eye-opener for me in many aspects, the courses for example have helped me to dissect how I respond to problems and proffer solutions. Grace Fosen Country Project Manager, Mennonite Economic Development Associates What AMI agri-preneurs say I joined the AMI programme so that I could network more within the agriculture sector. I have been able to apply the lessons I have learnt from the courses to motivate my team, while the coaching lessons have made me more effective in my role in developing the apiary industry. I have now expanded our innovations into three new districts. Mark Kebo Founder Learn More Book a Consultation Certificate of Completion Connect with our Enrolment Team Connect on Whatsapp Connect with our enrolment team on Whatsapp The Faculty & Team Bornface Ontomwa First +II Lead Learner Success Manager, AMI Prince Oppong Senior Programme Manager, AMI Chialuka Anele Growth Marketing Specialist, AMI James Abakah Financial Institution Growth Manager Roberto Randrianarison Access to Finance Lead, CapitalPlus Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. Explore AMI's Learning Approach Start Your Learning Journey Today Apply for First + II

AMI’s Enterprise Academy is an all-in-one learning platform with everything you need for employee and company growth. Access personalized programs, on-demand resources, and expert support to drive results. Explore the academy and unlock your team's potential. Enterprise Academy Powering people, performance & growth Overview Academy Experience Features Academy Builder Book a Demo The all-in-one digital Academy experience to scale employee performance and company growth AMI’s Enterprise Academy is Africa’s premier, all-in-one digital solution for company-wide learning and development, designed to align employee development with strategic business goals and drive measurable growth. Combining data-driven diagnostics, live expert-led learning labs, and practical on-the-job tools, our scalable ecosystem bridges the gap between corporate training and impactful business outcomes. Our tailored approach, grounded in the proprietary Winning Behaviours Diagnostic tool, uncovers the key behaviours that drive organizational success. We design learning journeys to address those behaviours, ensuring that training isn’t just an expense—it’s a strategic investment that delivers measurable results. With a deep understanding of Africa’s unique challenges and opportunities, we integrate contextually relevant case studies, African business insights, and scalable solutions to cater to ambitious companies across the continent. Discover & target learning needs across the enterprise Customise & monitor company-wide & individual learning Live experiences & on-demand learning at scale Learning tracks for different experience levels Access to AMI's extensive library of on-demand courses, tools, and case studies Web-based learning platform + AMI’s iOS & Android mobile app Powering company-wide learning for Africa’s ambitious HR & talent teams The AMI Enterprise Experience AMI’s Enterprise Academy draws on AMI’s 4-step learning methodology to support learning at scale across growing and established businesses. Discover Our Winning Behaviours Diagnostic tool, Discover Pro, assesses your organization to identify key behaviour and skill gaps, delivering a Recommendations Report with personalised learning paths and industry benchmarks. Engage Once the diagnostic is complete, we create a private branded Enterprise Academy where employees embark on personalised 12-month learning journeys, featuring live Learning Labs led by Africa’s top business experts for practical, immediate impact. Apply Employees gain access to 7,000+ hours of video content, 3,000+ tools, and localized case studies in multiple African languages for practical, on-the-job application. Embed Learning habits are reinforced through Learner Success Managers who provide ongoing support, using feedback, check-ins, and reflection sessions to help learners embed new behaviours aligned with organizational goals. Academy Features Built to support both enterprise admins and learners over a 12-month period, AMI Enterprise Academy provides the ability for enterprise admins to build custom and targeted learning journeys for learners across the company. For Admins For Learners Growth Tracks Tracks and learning journeys tailored to different experience levels in your company. Learning Sprints A 12-month Academy is divided into 6 learning sprints (two months each) focusing on specific learning outcomes. Performance Labs Regular virtual Live Learning Labs allow learners to engage with peers on topics linked to their personalised journeys. On-Demand Access AMI’s learning platform and extensive content library anytime, anywhere. In the Flow Learners are encouraged to download performance tools and apply learning directly in the workplace. Africa First Content and experiences are built in multiple African languages, designed by Africa’s leading learning designers and facilitators. On-the-Go Our iOS and Android apps enable learners to engage with content at work, at home, or on the move. Discovery AMI’s diagnostic process helps clients and our team discover the unique learning needs across the enterprise. Guided & Supported Our learning designers and success managers provide a fully managed experience, guiding and supporting you. Aligned & Targeted Based on diagnostic results, the content, experiences, and learning journeys are aligned to business goals and outcomes. Learner Management Enterprise-wide learner management controls allow for easy learner administration during a 12-month subscription period. Chart & Track Quarterly performance and feedback surveys inform regular learning reports and consultations to track progress. Add-ons & Customisation Move beyond our Standard Enterprise Academy with add-on features and advanced customisations. Africa's growing and established businesses need a solution that goes beyond courses and out dated "training". - Anderson Bett, Customer Success Manager, PowerGen AMI Enterprise Academy User Begin Building Your Academy Today Transform your workforce and drive performance with AMI Enterprise Academy. Whether you’re an HR leader, CEO, or senior manager, we provide the tools, support, and insights to elevate performance at every level. Contact us today to discover how Enterprise Academy can align, upskill, and empower your team for lasting success.

Meet the diverse and passionate team driving AMI's mission to empower African businesses. Our team members bring a wealth of experience and expertise from across the continent and beyond. Learn more about the people behind AMI's success. AMI is on the leading edge of business growth in Africa. Our diverse team reflects all corners of the continent and beyond. AMI has over 80 staff with offices and presence in with countries: Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda. An ambitious team for an ambitious Africa Meet the Team Alvin Katto Country Manager Amara Seck Learner Success Manager Andrea Warriner Managing Director, AMI Impact Andrew Mwaura Demand Generation Lead Bilha Wangui Project Manager Bornface Ontomwa Learner Success Lead Brenda Wakaba People Experience Consultant Bronwen McConkey Chief Innovation Officer, Founding Fellow Camille Linquier Chief of Staff & Strategic Development Charlotte Monnoyeur Director of People Christiane Ansa Emmin Learning Designer Christopher Wang’ombe Product Manager - MSME Collins Ndolo Client & Learner Success Manager Daniel Ochieng Senior Business Development Manager Dennis Ng'ang'a Product and Scrum Manager Denzel Githua Senior Marketing Specialist, Brand & Content Dianah Muok Senior Accountant Diva Naomi Mukaruberwa Growth Guide Coordinator Divine Uwera People Ops Associate Ebunoluwa Jidonu Learner Success Manager Elvine Binamungu Country Manager Emma Hosking Director of Impact Intelligence Esther Kamau Senior Learning Designer Fiona Maina Programme Marketing Manager Getty Orawo Elixir Developer Gilles Mathurin Software Developer Gloria Nirere Learner Success Manager Gloria Uwera Partnerships Manager Hammad Ur Rahman Lead Software Engineer Isaac Kinuu Chief Financial Officer Isabelle Sindayirwanya Lead, Learner Acquisition Ishimwe Mugwaneza Bénigne Faciliator Ivy Njeri Lead, Brand and Communications James Odongo Data Specialist Januaris Muli Senior Business Development Manager Jean D'Amour Masengesho Data Associate Jean Rene Hakizimana Junior Product Manager Jemimah Kageni Partnerships Associate Jonathan Cook Chairman & Co-Founder Josiane Tuyishime Learner Success Associate Julia Njoroge Lead, People Operations Julie Kimere Learning Designer Juvens Jabo Muhire Community Engagement Manager Kennedy Mdawida Tax and Treasury Manager Kevin Mburu Product Design Marketing Specialist Kirsty Tudhope Lead Learner Experience Kolade Adebimpe Product Manager Kursat Yalin Data Visualization Specialist Lauren O'brien Head of Learning Liezl Kruger Senior Learning Designer Liliose Kamihigo Growth Guide Coordinator Linda Kutto Client Success Manager Lorren Nyaguthii Learner Success Manager Lucy Kiamba Accountant Lucy Njuguna Content Manager Mahlet Mekonnen Country Lead Martin Mwangi Lead, Facilitation & Learning Design Academy Mathilde Lopez Senior Program Manager Maureen Njunge Learner Success Manager Melissa Umutoni Learner Success Manager Mercy Marine Senior Learning Architect & Design Expert Moses Nuwabasa Monitoring and Evaluation Manager Naomi Kirungu Director, Marketing and Communications Nathalie Safi Growth Guide Coordinator Nokubonga Zwane Learner Success Associate Nomakhaya Ntshobane Senior Programme Manager Nsuuta Mukama Quality Assurance Analyst Omokaro Unuakpor Learner Success Manager Papa Alassane Business Development Manager Enterprise, Francophone Patricia Maina Director of Impact Partnerships Paul Kato Senior Programme Manager Paul Mburu Finance Manager, Contracts and Grants Ramazan Alan Data Engineer Raudwa Umutesiwase Sourcing Associate Rebecca Harrison CEO & Co-Founder Rehema Kamotho Growth Marketing Manager Rhadia Mutoni Accounts Associate Rodney Kimathi Senior Elixir Engineer Rosemary Mutua Product Associate Salome Mungai Digital Marketing Specialist Shekinah Niyonshima Learner Success Associate Silvia Mwaura Partnerships Lead - SME Ecosystem Siya Ralawe Head of Solutions Sonia Umutoniwase Learner Success Manager Stella Wanjau Finance Manager - Rwanda Susan Kinungi Learner Success Manager Themba Nkomo Learner Success Manager Theo Mabaso Country Lead, South Africa Tyler Kirumba Digital Media Designer Victoria Chacha IT Operations & Support Specialist Wangila Rasto Chief Product and Technology Officer Filter by Country Team Ethiopia Group Kenya Nigeria Rwanda Senegal South Africa Uganda Filter by Team Categories AMI Enterprise AMI Impact Country Managers Finance Leadership Marketing & Communications People & Operations Products & Learning Programmes Implementation Clear Filters

AMI Learn is an essential business and management learning app for Africa’s ambitious businesses, entrepreneurs, and managers. Access online courses, leadership development programs, and more to grow your career. Download today! AMI Learn AMI Learn is the essential business and management learning tool for Africa’s ambitious businesses, entrepreneurs, and managers. The app is the complete travel companion for African Management Institute’s (AMI) programme participants and learning communities. AMI Learn is now available for iOS on the Apple App Store and available on iOS and updated on the Google Play Store for Android. DOWNLOAD THE APP Learning is a journey, we travel with you. Synced with AMI’s online learning platform, AMI Learn focuses on a participant’s Learning Journey. The app enables users to stay up to date with their programme, access tools, and make progress on courses, any time – even when offline. Learning is a journey, AMI Learn travels with you! Features Stay active and complete your AMI Learning Journey Read announcements, view what’s coming up, track your progress, and access all the components of your AMI programme View and complete top priority courses and tool downloads Network and continue conversations within other programme participants Find and plan for key upcoming learning events Access and complete all available and assigned AMI courses Download resources and tools to apply them immediately Offline sync mode: continue your progress without an internet connection and sync your account when you reconnect Add your buddy to learn together Submit your assignments Watch videos and take quizzes See your progress, results, and your final score all in one place

For over a decade, the African Management Institute (AMI) has been a passionate champion for Africa's businesses and workforce. Learn how we're driving growth and development across the continent through impactful learning and development programs. Discover our mission, values, and impact. Powering the growth of Africa’s ambitious companies & talent For over a decade, the African Management Institute (AMI) has been a leader in business learning to support the growth of African enterprises and its rapidly growing workforce. Africa’s ambitious entrepreneurs, leaders, and professionals are a force for growth, innovation, and prosperity. We power their performance with practical tools and training. An African champion for Africa's business champions Since 2014, the African Management Institute (AMI) has been leveraging technology to deliver practical workplace learning to the continent’s business champions and growing workforce. We have equipped over 100,000 professionals, teams, and leaders with the practical tools and training they need to power the growth of the continent’s ambitious businesses and organisations. AMI’s learning solutions and programmes have reached over 40,000 companies, organisations, and small and medium-sized businesses (SMEs) across Africa. In 2024, AMI was named by Norrsken/100 as one of the leading social impact companies in the world, and recognised by the Financial Times as one of Africa’s Fastest Growing Companies . We believe that... Skilled people build thriving businesses. Thriving businesses create quality jobs. Quality jobs drive prosperity and dignity. Our Reach & Impact Powering Africa's ambitious businesses, teams, and people since 2014. For over a decade, AMI has been working alongside business and impact partners to support Africa's ambitious entrepreneurs, leaders and teams to drive growth. Our proven model has delivered business and performance outcomes across the continent, by providing the practical tools and support the continent's champions require to win. View AMI's latest Impact Report 97,000+ direct and indirect jobs created 37,000+ businesses supported $130M+ added to African economies in 10 years. Africa-wide & Africa-first AMI's continental presence and local teams in 10 countries and learners in over 39 countries , ensures we deliver Africa-first content and experiences that are unparalleled. A trusted learning partner Since 2014, AMI has worked with over 500 of Africa's leading companies , growth-stage businesses, and development organizations. Evidence-based & results-driven AMI's digital-first business learning is rooted in evidence-based methodologies that deliver results and tracked by our impact intelligence. systems . 86% of clients report improved business performance and our world-class Net-Promoter Score (NPS) of 80 is evidence that learners overwhelmingly love the AMI experience. The AMI Learning Approach AMI’s evidence-based and tech-enabled learning approach is rooted in the simple idea that people learn by doing. Our practical and personalised learning experiences guide learners to develop the winning behaviours and practices that power performance and yield business outcomes. Learn more about AMI's approach An ambitious team, for an ambitious Africa AMI is on the leading edge of business growth in Africa. Our diverse team reflects all corners of the continent and beyond. A women-led team and 62% women in senior leadership and majority of women across the company 94% African Team Representation in 10 countries with learners in 39 countries Meet the Team Career Opportunities Managing Director, AMI Impact Andrea Warriner Chief Innovation Officer, Founding Fellow Bronwen McConkey Chief of Staff & Strategic Development Camille Linquier Chief Financial Officer Isaac Kinuu Chairman & Co-Founder Jonathan Cook Director, Marketing and Communications Naomi Kirungu CEO & Co-Founder Rebecca Harrison Chief Product and Technology Officer Wangila Rasto Leadership Team Latest News & Updates AMI's Evidence-backed Support for MSMEs at Scale African Management Institute Launches Its Series of Transformational Short Programmes AMI Charts a Path for MSME Growth in Rwanda All News & Updates

Explore AMI's 2021 Impact Report and discover how we engaged with over 20,000 individuals and businesses across 39 countries. Our programs achieved a 99% business survival rate, 35% YoY revenue growth, and an average of 3.9 jobs created per business. Learn more about our impact in Africa. Download AMI’s 2021 Impact Report Skills to power growth and impact At AMI, we are convinced that Africa’s ambitious entrepreneurs and leaders are the key to driving sustainable human progress on the continent. In this report, we will share how AMI’s work in 2021 – building skills for growth with businesses and their teams – helped unlock business growth, create jobs, improve livelihoods and strengthen whole systems to withstand the turbulence of our times and support thriving communities. Read about our impact in 2021 and the skilled, determined and resilient people behind the numbers here: Download the AMI 2021 Impact Report View previous AMI Impact Reports

Stay up-to-date on the latest news and updates from AMI. Explore our News & Updates page for announcements, events, and insights from our team of business growth, workplace learning, and impact experts. News & Updates Explore the latest news and updates from across AMI. Visit our Articles & Insights section to read tips and thought leadership content from AMI’s team of business growth, workplace learning and impact experts. Filter: News & Update Type Region / Country Update Africa AMI's Evidence-backed Support for MSMEs at Scale 11 May 2026 News Africa African Management Institute Launches Its Series of Transformational Short Programmes 5 Feb 2026 News Rwanda AMI Charts a Path for MSME Growth in Rwanda 28 Jul 2025 News South Africa Kasipreneur Impact Project Launches to Transform Township Enterprise Support in South Africa 23 May 2025 News Kenya Co-operative Bank of Kenya and African Management Institute (AMI) Partner to Equip MSMEs with a World-Class Business Growth Programme 9 Apr 2025 News Nigeria AMI Nigeria Recognised for Driving SME Growth at BusinessDay Top 100 SMEs Conference 13 Dec 2024 Updates South Africa Empowering South African SMEs: AMI’s ESD Partnerships and Practical Training Solutions 14 Nov 2024 News Rwanda Energy Private Developer (EPD) Association Partners with African Management Institute to Upskill Rwanda's Energy Sector 13 Nov 2024 News Nigeria AMI Launches Enterprise and Impact Businesses To Drive Organisational Growth and Empower Entrepreneurs In Nigeria 9 Oct 2024 News Africa AMI Recognized as One of the World’s Most Promising Impact Companies by Norrsken 27 Sept 2024 Load more Articles & Insights Add a Title Latest News & Updates Heading 5 Heading 5 Get Started Heading 5 Heading 5 Get Started Heading 5 Heading 5 Get Started View All

AMI’s flagship programme for managers provides engaging and practical learning experiences to integrate skills and tools into daily management practices. Participants learn new strategies to motivate their teams, overcome obstacles, and effectively drive performance. All Programmes Flagship Programme Management Development Programme AMI’s flagship programme for managers provides engaging and practical learning experiences to integrate skills and tools into daily management practices. Participants learn new strategies to motivate their teams, overcome obstacles, and effectively drive performance. Various (Live Virtual, In-Person or Hybrid) 4 - 6 Months Request Information Designed for Middle managers, new managers, & rising supervisors Learning Journey Phase 1: Empowering your People Understanding key responsibilities in guiding and supporting a team. The importance of clear, open, and purposeful communication. Leading through persuasion and relationship-building rather than relying on formal power. Encouraging autonomy, trust, and growth in team members to unlock their potential. Phase 2: Overcoming Challenges Giving feedback and handling difficult conversations Identifying and nurturing the factors that drive individuals and teams to perform their best Mastering time management Phase 3: Building Great Teams Phase 3: Building High-Performing Teams Navigating the unique interactions, strengths, and challenges that drive team success Inspiring a culture of continuous learning, resilience, and openness to change within teams. Establishing strong, authentic relationships that foster collaboration and empower team members. Using coaching techniques to guide individuals toward realizing their full potential and excelling in their roles What's Included The 4-6 month blended programme includes: 6 virtual learning lab workshops 9 online courses & practical tools 1 Change Challenge practical project Graduation event & AMI certification Custom Learning @ Scale Enterprise-Wide Learning AMI Enterprise offers the Management Development Programme as a tailored solution for workplace learning, supporting the cadre of managers across a company or organisation’s management level to learn and grow together virtually, in-person, or in a hybrid setting. Impact @ Scale Managers in all sizes of businesses and organisations are essential to growing Africa’s most critical industries and sectors - from travel and tourism to energy and agriculture. AMI Impact works alongside development partners to target, design and deliver virtual, in-person and hybrid editions of the Management Development Programme to upskill and prepare managers in key development areas. Cohorts focus on working together to apply learning and Action Learning Projects to solve key challenges. Guided & Supported Learning Journeys Explore AMI's Learning Approach Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. I really enjoyed the hands-on approach of the programme, making it practical and easy to apply. I would definitely recommend it! Abigail Goschen Operations Manager UCook We‘ve seen a lot of efficiency within the team. Managers have learnt how to communicate and influence their team members. Joyce Njeri HR Manager Vivo Fashion Group I would highly recommend the programme, especially if you want to elevate your company's brand and give your employees a platform to improve themselves. Evone Selvarajah Founder & Sales Director Eden Heights Realty This experience reminded me of our shared humanity and the importance of our emotions. The emotional intelligence aspect had a lasting impact on me. It's about creating workplaces where being predictable and open leads to trust and acceptance, allowing for better conversations. Jocelyn Muoki Brand Marketing Manager Vivo Fashion Group These tools are incredibly powerful—I see them as gold. The programme has transformed my understanding of storytelling and its impact. I now fully appreciate how we can craft and use our stories to secure investment and funding opportunities. The Speak Up and Lead course, in particular, has helped me harness storytelling to highlight the values behind our work. Jackie May Founder & Editor TWYG There’s plenty of training content and tools available online, but very little is tailored to the African context. That’s what makes AMI stand out. The facilitators and participants bring local insights into every discussion, ensuring that feedback and guidance are relevant and practical. This has made me more likely to recommend AMI. As an admin at Workpay, I also appreciated their excellent customer service. Boris Maguire VP Operations Workpay As managers, we often take on too much ourselves. I’ve learned how to collaborate better with my team and ensure everyone takes responsibility for their work. I can already see a difference—the team is more engaged and proactive. John Nsubuga Global Human Resource Manager Fenix International I learned how to delegate effectively and build trust within my team using practical coaching tools. The Growth Mindset Learning Lab also helped me improve my presentation skills, making our meetings more engaging. As a result, attendance grew from 100 to 695 in a short time. Anne Njoroge Learning & Development Assistant M-GAS Implementing the time management, emotional and communication courses and tools helped me instil trust in the team and increase performance. We were able to improve rotation of duties, decrease faulty meters and increase quality meter production. Terry Abuoro Product Technician, IT M-GAS Connect with AMI to learn how this programme can unlock growth & performance. Learn More Ambitious learning for an ambitious Africa Whether you’re looking for workplace learning for five to five hundred, or customized programmes that drive impact locally or across Africa, AMI’s learning solutions are tailored to meet your unique needs. Connect with our learning advisors to discover how our ambitious learning programmes can help you achieve your ambitious goals. Connect with an AMI Learning Advisor Explore related programmes enrolling now AMI offers editions of this programme for open enrollment for individuals and smaller teams, in addition to offering our programmes at scale along side impact partners and workplace learning customers. Overview Many managers arrive into their position because they thrived as individual contributors. However, managing requires a different set of skills to deliver results when leading teams to achieve specific goals and targets. Whether a new or seasoned manager, AMI’s flagship management programme helps individual performers transform into highly effective managers who can lead teams. AMI's learning approach combines interactive workshops, self-led online learning, team-based activities, on-the-job practice, and real-time feedback, focusing on manager-specific approaches. All experiences ensure managers learn quickly and effectively while on the job. Throughout the 4-6 month program, participants learn and apply effective tools and approaches on the job. Each participant and cohort works on a strategic “Change Challenge” of their choice to apply new skills and behaviours to effect meaningful change in their role, performance, and the organisation or business they work in. Key Outcomes Effective Management and Performance Enhancement Development of core management skills to drive individual and team success. Mastery of performance management techniques to set goals, track progress, and ensure accountability. Team Motivation and Productivity Team Motivation and Productivity Ability to inspire and engage teams to enhance motivation and productivity. Implementation of practical strategies to create a high-performance team culture. Communication and Problem-Solving Strengthening of communication skills for clear, impactful, and efficient management. Proficiency in problem-solving and decision-making to navigate challenges effectively. Operational Excellence and Continuous Improvement Application of structured processes to streamline operations and enhance efficiency. Cultivation of a mindset focused on continuous improvement and innovation. Focus Areas Building trust Coaching Effective communication Empowering others Feedback & difficult conversations Growth mindset Influencing without authority Motivation Role of a manager Team dynamics Time management

Brewing a Better Future: The Leadership Transformation at Spring Valley Coffee All Case Studies Case Study Impact at Scale Brewing a Better Future: The Leadership Transformation at Spring Valley Coffee Background Kenya's Spring Valley Coffee Limited is known for its high-quality beans and rich coffee. The company strives for excellence and aims to inspire change through coffee. Challenge Spring Valley Coffee Limited identified important areas for growth, including owning company values, fostering personal accountability, and improving time management. Solution They enrolled 28 staff members in AMI’s Management Development Programme. This programme focused on empowering managers to lead with confidence lead with confidence, skill, and a shared vision for the future. Results The program led to noticeable growth within teams, with participants applying the learned tools and techniques. They reported improvements in communication, assertiveness, and proactive engagement. I'm able to better manage my tasks and goals by setting definite deadlines and manage my energy & productivity. Anderson Bett Customer Success Manager PowerGen The story behind the journey Imagine sipping a cup of Spring Valley Coffee, knowing that each bean has been carefully cultivated and roasted by a team committed to excellence not just in flavour, but in every facet of their operation. Spring Valley’s dedication to improving their internal processes means every cup of coffee is backed by a company striving for perfection. Kenya-based Spring Valley Coffee Limited, renowned for its high-quality beans and rich, aromatic coffee, was looking to inspire new management approaches.They identified important areas for growth including owning company values, fostering personal accountability and time management. To support learning Spring Valley management enrolled 28 dedicated staff members in AMI’s Management Development Programme. Aligned with Spring Valley’s mission to inspire change in the world through coffee, the programme focused on empowering managers to lead with confidence, skill, and a shared vision for the future. The participants were highly dedicated and eager to grow within the company, and this translated into results. Feedback from team leaders showed noticeable growth in their teams, who had started using the tools and techniques learned during the programme, immediately on the job. “Having difficult conversations, assertiveness, and delegating tasks have become part of my daily routine, thanks to the training we received,” said Astin Mumbi, one of the participants. Vivien Wanjiku, one of Spring Valley’s branch managers took the practices and taught her team in the process.“My team has become more proactive, bringing in ideas and tackling challenges together. We now have regular idea-sharing sessions that foster innovation.” This proactive approach and regular collaboration were new hallmarks of the Spring Valley team. At the programme graduation, Spring Valley’s COO Geert Hein-Jens, the COO of Spring Valley Coffee Limited, emphasized the importance of continuous learning, “Continuous learning is important and starts from the leadership team, cascading down to everyone in the company. It creates a culture where personal growth is important; it allows you to be a better professional.” he said. The Management Development Programme has been crucial in transforming the management skills at Spring Valley Coffee Limited. By addressing key business challenges and fostering a culture of continuous learning, the company is better positioned to achieve its mission of inspiring change in the world through incredible coffee, one cup at a time. To read more stories in our 2023 Impact Report click here: ‘10 Years as an African Champion for Africa’s Business Champions’.