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Inscriptions ouvertes Aspire Compétences, outils et stratégies pour accélérer la croissance de votre entreprise. Catégorie Entrepreneuriat et croissance d'entreprise Conçu pour les PME et leurs équipes FORMAT Virtuel Durée 6-Mois Coût $650 par entreprise *Ce coût couvre trois personnes, à savoir le directeur de l'entreprise et deux autres membres seniors de l'équipe Prochaine Cohorte Août 2026 En savoir plus Renforcer la croissance Imprégné de l’expertise de Stanford Seed, ce programme d’apprentissage conçu par AMI accompagne les petites et moyennes entreprises en croissance dans leur passage à l’échelle, en mobilisant activement les dirigeants et les membres clés de leur équipe. "J'ai suivi des programmes d’apprentissage dans certaines des meilleures écoles du monde. Dire que le programme Aspire est le plus remarquable et le plus enrichissant sur le plan pratique est un euphémisme ! En tant qu'entreprise, nous vous devons beaucoup, à vous, à AMI et à Stanford." Dankishiya Saleh Hadi, Dankish & Associates Ltd., Nigeria Présentation Pour les entrepreneurs ambitieux d'Afrique Rejoignez une communauté d’entrepreneurs de toute l’Afrique et donnez un nouvel élan à la croissance de votre entreprise. À travers des ateliers virtuels interactifs, des outils pratiques, des ressources et des cours en ligne, ainsi qu’un apprentissage collaboratif, développez vos compétences en gestion et améliorez votre impact. Un programme inspiré par l’expertise de Stanford Seed En complément du parcours d’apprentissage, cette édition spéciale d’Aspire, conçue en partenariat avec Stanford Seed, vous offre un accès exclusif à une conférence en direct animée par un membre du corps professoral de la Stanford Graduate School of Business. Un accompagnement valorisant la performance Les 15 à 20 % des entreprises les plus performantes de chaque cohorte, évaluées selon leur niveau d’engagement, bénéficieront d’un mentorat gratuit avec des experts de Stanford Seed. Résultats clés Opportunités de croissance du chiffre d’affaires Perspectives de réduction des coûts Potentiel d’amélioration des bénéfices Renforcement potentiel de la stratégie de croissance Focus Areas Gestion des risques et des opportunités Développer la résilience dans le leadership Identification des ressources Réflexion stratégique Stratégie et planification d'entreprise Consolidation et autonomisation des équipes Parcours d'apprentissage PHASE 1: Préparer sa croissance : Planification et finances PHASE 2: Mener sa croissance : Talents PHASE 3: Identifier les opportunités de croissance : Clients PHASE 4: Analyse financière : Finances PHASE 5: Constituer un vivier de talents : Talents PHASE 6: Planifier sa croissance : Planification PHASE 7: Réseau de croissance Ce qui est inclus Ce programme d’apprentissage virtuel comprend : 6 ateliers virtuels 6 cours en ligne et des outils pratiques, accessibles 24h/24 et 7j/7 1 conférence en direct animée par un membre du corps professoral de la Stanford Graduate School of Business. Cérémonie virtuelle de remise des certificats de réussite Admissibilité Pour les chefs d'entreprise et les fondateurs Le candidat principal et le participant sont le chef d'entreprise, le PDG ou le fondateur de l'entreprise. Pour l'équipe de direction : Le chef d'entreprise accompagné de deux cadres supérieurs maximum. Profil de l'entreprise Années d'activité : Entreprise en activité depuis plus d'un an. Chiffre d'affaires : A généré entre 30 000 et 400 000 $ de chiffre d'affaires annuel au cours du dernier exercice. Employés : L'entreprise compte au moins 3 employés à temps plein. Accès à Internet : Smartphone/connexion Internet pour accéder aux outils en ligne, aux formations et à la communauté en ligne. Orienté performance : Volonté de partager des données clés de performance/financières (afin que vous et nous puissions suivre votre progression). La Faculté et l'équipe Sam Kimera Facilitateur Baba Shiv Conférencier invité - Stanford Mariame Dia Responsable Sourcing du programme Aspire Rehema Kamotho Responsable Marketing du programme Aspire Amara Seck Responsable de la Réussite des Apprenants Jeffrey S. Prickett Directeur International - Stanford Seed Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. Explore AMI's Learning Approach A word from Aspire Alumni Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles. Learn More Book a Consultation Connect with our Enrolment Team Connect on Whatsapp Certificate of Completion Learn More Book a Consultation Connect with our Enrolment Team Connect on Whatsapp Certificate of Completion Commencez votre parcours d’apprentissage dès aujourd’hui Candidatez pour Aspire À propos de la collaboration entre AMI et Stanford Seed Close Stanford Seed collabore avec l'African Management Institute (AMI) pour proposer une offre exclusive aux créateurs et entrepreneurs en phase initiale. L'objectif de cette collaboration est d'aider votre entreprise à atteindre ses objectifs de croissance en alliant le programme de croissance d'AMI à l'expertise de Stanford Seed. Bourses d'études Pour une durée limitée, Stanford Seed offre des bourses partielles pour le programme Aspire Business Growth aux candidats qualifiés.

INTRODUCTION AMI – African Management Initiative (“AMI”), the provider of online and blended educational and social learning services aimed at companies in various African countries, respects the privacy rights of individuals and is committed to handling Personal Data responsibly, in accordance with applicable law and this Policy. In this Policy, “Personal Data” means information which relates to an individual and which identifies that individual, either directly or indirectly (together with other information that is reasonably likely to come into AMI’s possession), such as your name, email address or account details. This Policy applies to Personal Data collected and processed by AMI, a company organised under the laws of the Republic of Mauritius and having registered offices at 24 Dr. Joseph Rivère Street, Port Louis, Republic of Mauritius, in its capacity of data controller, via the AMI web and mobile platforms or courses (the “Sites,” which consists of all content and pages located within the africanmanagers.com web domain and / or accessed through our mobile applications “AMI Learn” and “AMI Business”) that are owned and operated by AMI. This Policy complements the AMI Terms of Service and forms an integral part of such Terms of Use. Please read this Privacy Policy carefully and confirm where required that you accept the terms and conditions herein. PROCESSING PERSONAL DATA AMI observes the following principles when processing Personal Data: Fairness: AMI will process Personal Data fairly and lawfully. Purpose: AMI will process Personal Data for the following purposes: Where necessary for the provision of AMI’s services to you (or your company or sponsor, if you are a part of an institutional programme) or otherwise for the performance of a legal relationship between AMI and you (such as to administer your membership or provide support). Where necessary for complying with an obligation imposed on AMI by applicable law. Where AMI has a legitimate interest that, on balance, justifies the processing (such as to improve the quality of AMI’s services). For other purposes (such as providing notifications on course progress, messages, or other relevant notifications to you), you can opt out of these notifications in your personal settings. Records of your participation in Programmes, Online Communities, Courses, may be used for researching online education. In the interests of this research, you may be exposed to slight variations in the course materials that will not substantially alter your learning experience. All research findings will be reported at the aggregate level and will not expose your personal identity. AMI will also compile aggregate statistics regarding the use of the Site and AMI’s services, studying the impact of AMI’s services and platform optimisation. Proportionality: AMI will limit the processing of Personal Data to that which is adequate, relevant and not excessive in relation to the purposes for which AMI collects and uses it. Transparency: AMI will always keep Privacy Policy up to date and clearly state how and why we collect and process user data. If you have any questions about your data you can contact us at any time. Protection: AMI will not share your Personal Data with any other party, with the exception of 3rd Parties used to deliver critical services in the platform (such as processing or transmission of Personal Data for you), or, in the case of a company or sponsored programme, the client or sponsor responsible for the learning programme through which you have be granted a License to use AMI learning platform and services. Term: AMI retains personal data for no longer than is reasonably necessary to provide critical services and be prepared to provide services, should you so choose. As such, AMI retains Personal Data for a period of 10 years after you have used AMI Services or signed into the AMI platform. After this period, your details will be pseudonymised or removed and you will no longer hold an account on the AMI site. You can request your account and details to be removed at any time. SOURCES OF PERSONAL DATA In order to benefit from AMI services, you will need to register on the Sites and create a profile. Registration on the Sites requires the provision of such Personal Data as username, first and last name, phone number and email address. You can further voluntarily choose to provide additional Personal Data, such as your education, work experience, photo, accomplishments on the Sites, etc. As part of your registration, you decide whether to make your expanded profile available to other users of the Sites. As you use AMI online educational and social learning services, AMI will collect Personal Data regarding your programmes, subscriptions, membership details, courses completed, competency valuations and other activities on the Sites. You may be asked, throughout an AMI Programme to submit information in Programme surveys, including self-assessment of competence and feedback on AMI Content and Services. The principal source of Personal Data is you. AMI does not receive Personal Data from third party sources, except where you voluntarily decide to create your profile using your Facebook, LinkedIn or Google plus account (in which case your social profile data will be imported from these accounts). AMI also collects information such as IP address, connection speed and Internet service provider domain name. This information is anonymised and collected through a variety of methods, including cookies, web beacons and tracking content upload, view and download. If you refuse cookies in browsers, certain features of the Site may be unavailable to you. LAWFUL BASIS FOR COLLECTION OF DATA AMI collects user data only under the following legal means: Contract: Our Terms of Service, Service Level Agreements and Contract with clients and sponsors of AMI programmes require that we collect Personal Data in order to provide the reporting necessary to fulfill our obligations. Consent: We collect Personal Data in order to provide services to you on the AMI Platform. You have given your consent to do this, by clicking ‘Accept’ when you registered for the Sites and confirmed your agreement to these terms. For those individuals who were automatically registered as part of a company or sponsored programme, we have contacted you with regard to the Privacy Policy and Terms of Service and you have been given access to them and been required to accept them prior to logging in to the system and any data being collected. Legitimate Interests: AMI:is committed to improving the learning experience for all Users. As such, we require the ability to analyse data on performance, achievements, and core behaviours of users within our system. This data is not shared outside of AMI, unless for research purposes, whereby it is anonymized prior to being shared. INTRODUCTION AMI may share or transfer Personal Data in the following circumstances: Like many organizations, we use third-party suppliers (such as data center operators) to collect, use and otherwise process Personal Data on our behalf. Our practice is to require such third parties to handle Personal Data in accordance with AMI’s privacy and security policies and applicable law. We may disclose your Personal Data to other third parties where required by law, in order to enforce AMI’s Terms of Use or otherwise to protect AMI’s legal rights. Personal Data will only be shared for a third-party research purposes with the express written consent of the affected individuals. Some of these recipients could be located in foreign countries, both within and outside the European Union (EU). Some of these countries do not have specific data protection laws and so may provide less legal protection for your Personal Data. In these instances, AMI will process your Personal Data in the manner described by this Policy and in accordance with applicable law. SENSITIVE PERSONAL DATA As a general rule, AMI does not collect “Sensitive Personal Data” through the Site. “Sensitive Personal Data” means Personal Data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, sex life, health or medical records and, if permitted by applicable law, criminal records. By volunteering unsolicited sensitive Personal Data to us (e.g., by submitting your full profile or pictures online), you expressly consent to your Personal Data being used as described in this Policy. DATA SECURITY AND INTEGRITY AMI uses various technological and procedural security measures in order to protect the Personal Data that we collect, use or transfer from loss, misuse, alteration or destruction. AMI has comprehensive data protection processes in place to protect all client and user data. However, you should be aware that, due to the open and unsecured character of the Internet, AMI cannot be responsible for the security of transmissions of the Personal Data over the Internet. We commit to communicating any breach of data immediately to any and all affected users, should such a breach ever occur and purpose to inform all the affected users within twenty four (24) hours of the reported breach of the remedial action taken to remedy the breach. YOUR RIGHTS You have a number of legal rights in relation to the personal information that we hold about you and you can exercise your rights by contacting us using the details set out below. Depending on applicable law, these rights may include: Obtaining information regarding the processing of your personal information and access to the personal information which we hold about you; Requesting that we correct your personal information if it is inaccurate or incomplete; Requesting that we erase your personal information in certain circumstances. Please note that there may be circumstances where you ask us to erase your personal information but we are legally entitled to retain it; Objecting to, and requesting that we restrict, our processing of your personal information in certain circumstances; In some circumstances, receiving some personal information in a structured, commonly used and machine-readable format and/or requesting that we transmit that information to a third party where this is technically feasible. Please note that this right only applies to personal information which you have provided to us; Withdrawing your consent, although in certain circumstances it may be lawful for us to continue processing without your consent if we have another legitimate reason (other than consent) for doing so; and Lodging a complaint with the relevant data protection authority, if you think that any of your rights have been infringed by us. We can, on request, tell you which data protection authority is relevant to the processing of your personal information. ACCESSING, CORRECTING, UPDATING AND DELETING PERSONAL DATA If you would like to request a copy of your Personal Data, then please send an email together with a proof of your identity (such as passport or identity card) to support@africanmanagers.com . Also, if you consider your Personal Data to be incorrect, write to us indicating the error made and the proposed amendment and if you wish to have it deleted, then please send an email containing that request. Both requests should be accompanied by proof of your identity (such as passport or identity card) to support@africanmanagers.com . You can unsubscribe from any AMI communications either by clicking ‘unsubscribe’ on the communication itself (and following any steps requested) or by logging in to the platform and changing your mail preferences in your settings. NOTIFICATION OF CHANGES TO THIS POLICY This Policy was last updated on 25th September, 2020. AMI will inform you of updates to this Policy by contacting you or by posting updates on its Sites. You can delete your data at any time by contacting us through support@africanmanagers.com , or by deleting your account in your settings. CONTACTING AMI If you have any questions about our Privacy Policy, or have any complaints or concerns about your data please contact us by e-mailing us at support@africanmanagers.com or writing to: AMI – African Management Initiative, 24 Dr. Joseph Rivere Street, Port Louis, Mauritius. Effective Date: October 14, 2020 Privacy Policy

For African Organisations Communicate with Influence A practical programme for managers in fast-moving African organisations. Build everyday communication habits that turn conversations into action within your teams and with the stakeholders you rely on. CATEGORY Communication & Leadership DESIGNED FOR Managers & Leaders FORMAT Virtual DURATION 6 - Weeks COST $ 250 NEXT COHORT START 17th November 2026 Apply Now Why It Matters Communication Isn't Clear When communication isn't clear, decisions slow down, accountability weakens, and momentum is lost. Managers Rely on Instinct Many managers rely on instinct, without simple structures that help messages land and lead to action. Influence Remains Inconsistent Without consistent communication approaches, influence across teams and stakeholders becomes unpredictable. Who It's For Managers at different stages of their leadership journey who are responsible for team performance. Managers Aspiring leaders preparing to step into management roles and build strong communication foundations from day one. What Will Be Different in Practice Communicate More Clearly Expectations, decisions, and next steps are understood consistently across your teams and stakeholders. Influence Others to Gain Buy-In Gain commitment and buy-in across teams and dependent stakeholders through structured conversations. Turn Conversations Into Action Everyday interactions become clear actions and accountability, improving follow-through week to week. Apply One Consistent Behaviour One core communication behaviour reinforced through repeated use and reflection, building sustainable habits. What Will Be Different in Practice Communicate More Clearly Expectations, decisions, and next steps are understood consistently across your teams and stakeholders. Influence Others to Gain Buy-In Gain commitment and buy-in across teams and dependent stakeholders through structured conversations. Turn Conversations Into Action Everyday interactions become clear actions and accountability, improving follow-through week to week. Apply One Consistent Behaviour One core communication behaviour reinforced through repeated use and reflection, building sustainable habits. The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive. Raphael Opiyo Obiero Business Owner & Entrepreneur East Africa I have attended business programs in some of the best schools in the world. To say that the Aspire program is the most eventful and practically enriching program is an understatement! As a company, we owe you, AMI and Stanford a lot. Dankishiya Saleh Hadi Dankish & Associates Ltd Nigeria Programme Details Learning Journey What's Included Who Can Enroll? What's Included Two live facilitated learning labs Practical performance tools and resources Guided practice and application materials Certificate of completion Access to AMI learning platform and community Who Can Enroll? Manager Profile Managers - Managers leading teams or functions who want to strengthen their communication and influence approach. Your Learning Journey Week 1 & 2: Kick-off: Setting a baseline Week 3 & 4: Setting expectations and giving feedback Week 5 & 6: Trouble shooting and embedding changes After Week 6: Sustainability & further growth Investment $250 Comprehensive programme including live sessions, practical tools, and ongoing support Apply Now Click to download the portfolio Programme Details Learning Journey What's Included Who Can Enroll? What's Included Two live facilitated learning labs Practical performance tools and resources Guided practice and application materials Certificate of completion Access to AMI learning platform and community Who Can Enroll? Manager Profile Managers - Managers leading teams or functions who want to strengthen their communication and influence approach. Your Learning Journey Week 1 & 2: Kick-off: Setting a baseline Week 3 & 4: Setting expectations and giving feedback Week 5 & 6: Trouble shooting and embedding changes After Week 6: Sustainability & further growth Investment $250 Comprehensive programme including live sessions, practical tools, and ongoing support Apply Now View the AMI Pan Africa 2026 Calendar Click to download the calendar How Behaviour Is Built Our approach is grounded in proven behaviour-change techniques and real workplace communication challenges. Facilitated Learning Labs Grounded in real workplace performance challenges and applied learning methodology. Practice & Application Practical performance tools you can apply immediately, with guided practice between sessions. Behaviour Embedding One core performance behaviour embedded through repeated use and reflection. How Behaviour Is Built Our approach is grounded in proven behaviour-change techniques and real workplace communication challenges. Facilitated Learning Labs Grounded in real workplace communication challenges and applied learning methodology focused on what actually works. Practice & Application Practical communication tools you can apply immediately, with guided practice between sessions using real work scenarios. Behaviour Embedding One core communication behaviour embedded through repeated use and reflection, building sustainable habits. What This Means for Organisations Clearer Decision-Making More consistent decision-making and follow-through across teams with aligned expectations and behaviours. Fewer Miscommunications Reduced miscommunications that slow execution or create rework and frustration across teams. Managers Who Lead Managers who communicate with intent, alignment, and accountability across the organisation. Why This Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. Why This Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. Ready to Transform Your Communication? Start your journey to stronger communication with practical, behaviour-focused learning. Apply Now Schedule a Conversation

How “Survive to Thrive” gave Wamaitha the tools to survive a spinning business world. All Stories Wamaitha Karanja Position: Company: Kernel Associates Programme: b3203328-d035-4efc-980d-ee8929e5450a Country: Kenya Even the finest dreams need shock absorbers, so when Wamaitha Karanja, Founder and Lead Associate at Kernel Associates in Nairobi, embarked on her human resource dream, few things had ever challenged her like the 2020 pandemic. ‘’When I went into business, I thought that it would be easy. But that only happened until the pandemic hit and my mind went blank. As the business owner I felt mentally stuck.” Wamaitha describes herself as a woman living with delicious ambiguity. She believes in leading from the heart and emphasises the importance of extending kindness into the boardroom. Having worked in the human resource industry for over 10 years, her love and passion for people that is also inspired by her mum, pushed her to start Kernel Associates, which offers Kenya-centric solutions and approaches to recruitment. Like many other business owners, Wamaitha describes the last two years as a time she had to pause, reflect and adjust a lot in her business. “I was experiencing a lot of burnouts. I was fearful and anxious at the same time so when AMI accepted my application into Survive to Thrive, I was thrilled.” Wamaitha hit the ground running and began implementing strategies to keep her business afloat. Through lessons on risk management, cash flow and strategic planning, she began evaluating all her sources of revenue. To her surprise, what used to generate the most revenue was now contributing only 25% of her total. “We were kept afloat by a business line we’d not fully dedicated resources and time to. I was surprised by what a shift in mindset towards my business could do.” Something she would have barely learnt without joining Survive to Thrive. During this season, one of Kernel’s big projects stalled, and part of their payment for work delivered was delayed affecting cash flow and salaries. Through this experience she adopted financial planning and forecasting lessons picked up from AMI. Wamaitha would later combine efforts with her finance manager to revise their client contracting and billing processes. “I have an entire folder saved on my laptop full of AMI resources. Now, before we take on any client or project, we ensure that we have a well written contract with clear timelines and a proper billing structure.” Through this programme, Wamaitha also learnt the importance of mental wellness as a business owner. “This programme reminded me of the importance of leading with the heart and mind concurrently and that is how I began holding regular check-ins with my team. This gave me an opportunity to openly talk about our financial status as we worked on adjusting our model for compensation. We now compensate employees on a contractual basis which is working well so far.” “The AMI four action template is one among the many tools that I will carry everywhere I go. It’s through this template that I was able to identify what to eliminate, reduce, raise and create. Eventually, we survived! And to our surprise, we managed to pay off a few debts and increase our associates’ stipend. All this is thanks to AMI.”

Back to News News Africa Stanford Social Innovation Review features AMI in ‘Pacing Entrepreneurs to Success’ Article 20 Jul 2022 In the 2022 summer edition of Stanford Social Innovation Review (SSIR), the African Management Institute (AMI) was featured in the article “ Pacing Entrepreneurs to Success ”. The article looks at how entrepreneurial support organisations, “called pacers are helping businesses in emerging markets achieve their goals by providing services for them in the long run.” “Enabling ambitious entrepreneurs to thrive is not a ‘hit-and-run’ exercise,” said AMI CEO and co-founder Rebecca Harrison in response to the article. “It’s about journeying with entrepreneurial teams over time, and ‘pacing’ them to develop the skills and habits to take their businesses to the next level. This is a reminder that ambitious entrepreneurs and businesses, especially across Africa, thrive when there’s an ecosystem of “pacers” supporting bold innovators and the next generation of business leaders to go the distance and conquer the great challenges of our time.” Authored by Sonali V. Rammohan, Tim Weiss, Darius Teter and Jesper B. Sørensen, the article, features AMI alongside prominent entrepreneur support organisations and businesses – Y Combinator, Endeavor, Entrepreneur Organization, Unreasonable Group, Harambe Entrepreneur Alliance (Harambeans) and AMI partners at Stanford Seed: In this article, [SSIR] offer a blueprint of pacemaker organizations by drawing on the experiences of half a dozen such organizations…We explain the type of long-term—even lifetime—value pacers deliver to entrepreneurs, outlining their organizational structures, providing options for how other entrepreneur support organizations may wish to put the blueprint into practice, and showcasing some of the challenges that pacers currently face. Our enthusiasm about pacemakers derives in part from our respective roles as organizational leaders of Stanford Seed and academic researchers. The pacer model has not yet been formalized and has evolved largely in a self-directed and organic way. But information now exists to begin formalizing the model and launching an industry-wide conversation, creating a stronger alignment across pacers and encouraging other entrepreneur support organizations to embrace pacer practices and address the service gap.

Back to News Update Rwanda African Management Institute and Mastercard Foundation award top performing entrepreneurs in Rwanda 26 May 2022 More than 600 AMI’s business programme graduates applied for the AMI Resilience Prize. The top six entrepreneurs from the four provinces of Rwanda and the City of Kigali each received a cash prize worth Rwf 1,000,000 and will gain extended access to AMI business tools. Entrepreneurs who completed AMI’s business programmes networked with each other and promoted their businesses at AMI Resilience Prize outreach events across Rwanda. The African Management Institute, in partnership with the Mastercard Foundation, has awarded the best performing entrepreneurs in Rwanda through the AMI Resilience Prize. The awardees have had impressive growth in their businesses, made an impact in their community, and shown remarkable resilience after completing one of AMI’s business programmes. Recognizing the challenges brought by the Covid-19 pandemic, the AMI Resilience Prize celebrates the achievements and persistence of entrepreneurs who completed at least one of AMI’s programmes. Graduates eligible for the prize included those who completed either the AMI Business Survival Bootcamp, Survive to Thrive programme, or Take Your Business Online programme. These programmes are offered by African Management Institute in partnership with Mastercard Foundation. To celebrate these impressive entrepreneurs, the African Management Institute organised a series of countrywide outreach events and heard how the skills acquired from AMI’s programmes improved their business performance, enabled them to network with each other, and grow their businesses. During these events, the top fifteen entrepreneurs (selected from more than 600 AMI graduates who applied for the prize) reflected on how they overcame a range of business challenges by adapting to market changes and creating jobs – while also contributing to the country’s economic recovery. “The AMI Resilience Prize recognises the achievements and resilience of entrepreneurs who completed AMI’s business programmes. Around 600 graduates applied for the prize – demonstrating the passion and dedication that exists in our growing network of graduates. Today we announced the top six entrepreneurs who have had a great impact on their businesses and the community. I congratulate the AMI Resilience Prize winners. It was an incredibly difficult task to select the winners because all AMI Thrivers are winners. You inspire us every day,” said Allen Ingabire, Partnership Manager at AMI Rwanda. The six entrepreneurs awarded at today’s grand finale of the AMI Resilience Prize at Norrsken Kigali House each received a cash prize of Rwf 1,000,000 and will gain extended access to AMI tools and professional support to keep their businesses thriving. Norrsken House Kigali has also offered to support their entrepreneurship journey by availing a working space for the top six AMI Resilience Prize winners. “When the Covid-19 pandemic started, AMI responded by supporting almost 4,000 businesses in all 30 districts of Rwanda. This represents more than 8,000 people who kept their jobs. As the Mastercard Foundation, we are humbled by the partnership with AMI which brings us a step forward to achieving our vision of providing 300,000 dignified and fulfilling work opportunities to young people, especially young women, in Rwanda by 2030,” said Livingstone Nkuusi, representing Rica Rwigamba, Country Head of the Mastercard Foundation in Rwanda. At today’s event, 31 finalists from the 2021 HangaPitch Fest also graduated from AMI’s Survive to Thrive programme. The HangaPitch Fest is an annual competition organized by the Ministry of ICT and Innovation and the Rwanda Development Board. The Hanga Pitfest graduates now have the opportunity to join AMI’s Take Your Business Online programme, a one-month business programme that supports entrepreneurs in Rwanda to leverage social media and other online platforms to gain brand visibility and engage directly with clients. As part of its long-term commitment to enabling ambitious businesses across Rwanda to thrive, AMI Rwanda recently opened a new office in Musanze District in partnership with Rwanda Information Society Authority (RISA). Young entrepreneurs, especially those with micro, small and medium businesses in the tourism and hospitality sector as well as the creative industry from Musanze District, will be enrolled in AMI’s programmes, offered under the Hanga Ahazaza initiative in partnership with the Mastercard Foundation, and be equipped with skills and tools to help them seize new business opportunities. AMI Resilience Prize Winners Eastern Province: Juvenal Kabagambe, Founder and Managing Director of Urban and Rural Farming Development Company Ltd, a youth association based in Rwamagana District, which designs and implements innovative agricultural projects and supports post-harvest handling and management. Northern Province: Jeanne d’Arc Nyirampakaniye, Chief Executive Officer of Tuberwe Knitting, Tailoring and Handcraft Centre, a company that makes clothes with locally made accessories and provides sewing training to both women and youth in Musanze District. Southern Province: Thierry Rushema, Founder of Better Fashion and Design Ltd which designs and produces Made in Rwanda clothes, and offers sewing training to young people in Huye District. Western Province: Marthe Niyonshuti, Owner of Amahoro Farming Business Ltd, a chicken farm which raises and sells chickens in Karongi District. City of Kigali: Claudine Niyonzima, Co-founder of SAN Tech Ltd, a tech hub based in Kigali that equips young IT technicians, especially women and girls, with innovation and development skills. People’s Choice Entrepreneur: Marthe Niyonshuti, Owner of Amahoro Farming Business Ltd, a chicken farm which raises and sells chickens in Karongi District. About the African Management Institute The African Management Institute (AMI) enables enthusiastic businesses across Africa to thrive through practical tools and training. We equip entrepreneurs with tools to build their businesses, help companies train their teams and run work readiness programmes for young people starting their careers. AMI’s programmes combine online and mobile tools with in-person workshops and on-the-job practice and support. During the Covid-19 period, AMI has delivered fully virtual programming across the continent. AMI has worked with a range of businesses and organisations to support entrepreneurs and managers build and grow their businesses across Africa including Uber, Nestle, Radisson Blu, RwandAir, Mastercard Foundation, USAID, Shell Foundation and Equity Bank. AMI has directly trained more than 30,000 people in over 30 countries and has offices in Nairobi, Kigali and Johannesburg. For more information, visit www.africanmanagers.co m /rwanda . About the Mastercard Foundation The Mastercard Foundation works with visionary organisations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work. It is one of the largest, private foundations in the world with a mission to advance learning and promote financial inclusion to create an inclusive and equitable world. The Foundation was created by Mastercard in 2006 as an independent organisation with its own Board of Directors and management. For more information on the Foundation, please visit: www.mastercardfdn.org

Pan-African AI Leadership: Building a Winning AI Strategy Helping senior executives move beyond the hype to build actionable, value-driven AI strategies for fast-moving organisations. Format: Virtual Duration: 6 - Weeks Next Cohort: 10th November 2026 Apply now Pan-African Communicate with Influence Programme for managers in fast-moving African organisations, building communication habits that turn conversations into action. Format: Virtual Duration: 6 - Weeks Next Cohort: 17th November 2026 Apply now The AMI Approach Behaviour-Led Learning Focused on real work, not theory. We teach you what actually works in practice. Practical Tools Communication tools you can apply immediately to your team, not frameworks that sit unused. African Context Designed for African organisational contexts and the everyday leadership realities you face. The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive. Raphael Opiyo Obiero Business Owner & Entrepreneur East Africa I have attended business programs in some of the best schools in the world. To say that the Aspire program is the most eventful and practically enriching program is an understatement! As a company, we owe you, AMI and Stanford a lot. Dankishiya Saleh Hadi Dankish & Associates Ltd Nigeria Ready to Transform Your Communication? Start your journey to stronger communication with practical, behaviour-focused learning. Apply Now Schedule a Conversation

Empowering Rural Women to Thrive Beyond Borders All Stories Jeanne d’Arc Nyirampakaniye Position: Founder Company: Tuberwe Knitting Tailoring and Handcraft Centre Ltd Programme: Survive to Thrive Country: Rwanda “Learning how my business can thrive has changed my mindset, influenced my business growth and improved my confidence to impact the community and contribute to the country’s economic development as a rural woman,” says Jeanne d’Arc. Encouraged by her desire to find homegrown solutions and contribute to her community’s development, Jeanne d’Arc Nyirampakaniye from Musanze District started her own company, Tuberwe Knitting Tailoring and Handcraft Centre Ltd, which specialises in tailoring and traditional weaving. Jeanne d’Arc’s passion for tailoring developed at the age of 18 when she trained at the “Atelier Sénégalais de Nyamirambo,” one of the most reputable tailoring houses at that time, and was offered a permanent job upon completion. In 2009, Jeanne d’Arc founded Tuberwe Knitting Tailoring and Handcraft Centre and started making and delivering a wide variety of custom clothing including pants, uniforms, knitted clothes and much more exquisite Made in Rwanda products in Musanze District. “As one of Rwanda’s touristic areas with various attractions in addition to being my hometown, Musanze District is the perfect location for my business. The rapidly growing secondary city didn’t just give me the opportunity to reach diverse clients such as public institutions, schools and the surrounding community but also tourists attracted by Volcanoes National Park and the mountain gorillas,” says Jeanne d’Arc. To satisfy customer demand and expand her business, Jeanne d’Arc opened two new shops in Kigali and increased the number of employees to 12 including 8 tailors, two sales representatives, a marketing agent and an accountant. Her goal: reaching a higher market and boosting sales. In addition to producing finely crafted clothes and bags, Tuberwe Knitting Tailoring and Handcraft Centre serves as a hub for women and young people to acquire various handicraft skills. Through the “Hanga Umurimo” programme that was introduced in 2012 to empower Rwandans to come up with business ideas and create jobs, Jeanne d’Arc partnered with the Private Sector Federation and Rwanda Development Board to provide knitting and tailoring courses to young Rwandans. To date, more than 1,000 people including youth and women in rural regions have gained different skills from tailoring to handicraft refining, which has enabled them to create earning opportunities, a significant contribution to rural development and the country’s economic growth. Jeanne d’Arc is also one of the entrepreneurs who has benefited from the entrepreneurship programmes initiated in 2020 through the African Management Institute’s partnership with the Mastercard Foundation under the Covid-19 Recovery and Resilience Programme. She successfully completed AMI’s Business Survival Bootcamp and enrolled in the Survive to Thrive programme offered to small business owners and designed to empower and support them in taking their businesses to greater heights. In May 2022, the AMI Resilience Prize recognized Jeanne d’Arc’s business as the most resilient and impactful in the Northern Province. As a result, she received a cash investment of Rwf 1,000,000 (USD 1,000) and additional business tools. For Jeanne d’Arc, applying what she learned has given her a clear direction and the confidence to set growth goals for her business. “Learning how my business can thrive in difficult times like Covid-19, managing employees and assigning them duties, and recording all business transactions have been the key benefits from AMI’s entrepreneurship programmes. This has really given my business a clear direction and I now know how to prioritize tasks according to my growth goals,” says Jeanne d’Arc. Jeanne d’Arc adds that all the skills she has gained from AMI’s programmes have made her confident to expand her business by increasing production, and establishing more shops around the country and she now plans to conquer markets across East Africa. To learn more about the African Management Institute and its work in Rwanda, visit www.africanmanagers.org/ami-rwanda .

Transforming Leadership in Africa: The Bold Vision Behind A+ Coaching All Stories Adama Gorou Position: Founder Company: A+ Coaching Programme: Aspie Business Growth Programme Country: Côte d'Ivoire Sometimes, a personal breakthrough sparks a mission with social impact. That was the case for Adama Gorou, a seasoned media professional who saw untapped human potential in Africa and believed that everyone deserves guidance to discover who they are, where they’re going, and how to get there. This belief gave rise to A+ Coaching, a firm that supports managers and senior leaders to grow their leadership capabilities and strengthen their organisational culture, with a focus on soft skills and human-centred leadership. “Our goal is simple but powerful: to build healthy, positive, high-performing workplaces where people can thrive and bring their best selves. That requires ethical, inspiring, and deeply human leadership.” Before joining AMI’s Aspire programme, Adama was driven by creativity and intuition but struggled with planning and financial management. Dashboards, metrics, and forecasts felt distant from his day-to-day work and limited his ability to see the full picture of his business growth. Aspire changed that. “What Aspire gave me was the shift I needed. I realised that growth doesn’t happen through energy or creativity alone. It takes structure, a clear vision, a real action plan, and the right tools to steer the business forward.” Through the programme, Adama gained a structured, practical approach to leadership and growth, supported by real-world tools that helped him clarify his decisions and implement them effectively. The peer learning experience, exchanging ideas with other entrepreneurs, was a powerful source of motivation and insight. “For me, Aspire delivered the essence of business in a way that was highly practical and directly applicable. It cuts through the noise and gets to the heart of what leaders really need: strategic vision, team management, financial clarity, and leadership, all covered in a way that’s digestible, human, and grounded in our African realities.” Aspire also helped Adama and his team segment their clients and break down their revenue by category. This gave them a clearer view of profitability, allowing for more strategic commercial decisions and better risk management. “We were able to categorise our clients and track revenue by segment. That gave us insight into who our most profitable clients were, how things evolved year over year, and what decisions to make next.” This sharpened positioning has led to significant growth, with some strategic contracts accounting for up to 30% of annual revenue. A+ Coaching continues to be selective, choosing partners aligned with its values and long-term vision. The firm is now expanding across Côte d’Ivoire and the wider region, while developing new formats to deepen its impact. “I can confidently say we’ve experienced meaningful growth not just in revenue, but in the opportunities we’re able to pursue. One contract alone last year accounted for nearly 30% of our typical annual revenue.” Today, A+ Coaching has a team of seven, mainly young professionals and women, with plans to hire in business development and project management. To stay agile, Adama also partners with a network of experienced consultants who join on demand. Thanks to Aspire, he’s built strong internal systems for delegation and staff development. “One of the biggest lessons from Aspire was learning to work on the business, not just in it. I’ve since developed structured processes that allow me to delegate effectively and focus on growth.” Beyond growing his business, Adama is investing in the next generation of leaders. He regularly trains young professionals and is preparing a new initiative aimed at emerging managers to foster a new kind of leadership: human, responsible, and deeply impactful. Aspire didn’t just offer tools, it opened new networks. A+ Coaching has since connected with entrepreneurs across the continent, expanding their perspective, sparking innovation, and building a pan-African vision of leadership transformation. “As an entrepreneur, you can often feel alone in your decisions. Aspire gave me a structure, practical tools, and a community to help me evolve the business. What I appreciated most was the balance between the depth of content, the quality of tools, and the richness of conversations with other entrepreneurs. The platform was well designed, and the resources were instantly accessible. The tools were especially powerful, the kind you download and use right away, without needing to ‘translate’ them to your business. Just practical, real, and grounded.” Download Adama Gorou's Story Download AMI's 2024 Impact Report

Back to News Update Africa AMI closes $1.8M Series A to fund pan-African growth 31 Jan 2019 AMI is thrilled to announce our $1.8M Series A funding round to support expansion of our practical and scalable approach to skills development for Africa. French impact investment firm Investisseurs & Partenaires (I&P) has invested $1M in AMI, joining our existing funders AHL Ventures and Argidius Foundation, who also contributed to the $1.8M round. Skills development is one of the most exciting challenges and pressing needs facing Africa. At AMI, we’ve developed a practical and scalable solution that is already transforming organisations and careers across the continent, and we’re looking forward to reaching new people and places with this investment. We’re incredibly grateful to all the partners, clients and friends who have supported us on this journey so far. Since our launch in 2014, we’ve developed Africa’s first social learning platform, established offices in Nairobi, Johannesburg and Kigali, and trained over 20,000 individuals through 70 blended learning programmes in 13 African countries. We’ve been privileged to work with multi-nationals like KLM, SC Johnson and Nestle, innovators like Mkopa, Zola, Copia and BitPesa and ambitious regional firms like Kenya’s Equity Group, KCB and Unga, and South Africa’s Pie City and MediaMark. We’ve also rolled out large-scale programmes reaching thousands of entrepreneurs and youth in partnership with major players like MasterCard Foundation, Shell Foundation, USAID, GIZ and others. So much training and education in Africa and globally has focused on credentials and box-ticking. This simply won’t work if we are to unlock the next generation of African talent. We need people doing their jobs well, stepping up to lead, starting and growing businesses. We need organisations powered by strong teams at every level – not just at the top. Over the last few years, we’ve worked really hard to ensure that in all AMI programmes – whether for seasoned executives, hustling entrepreneurs or young people just starting their careers – we focus on on-the-job performance. We don’t do ‘hit and run workshops’ (they might be fun, but they don’t work – the research is very clear on this). We don’t do formal exams (great for school leavers, not so much for managers). We work with our clients to deliver learning journeys that make a real difference to how individuals, teams and whole companies perform. More than 70% of larger companies, and almost 100% of SMEs, report tangible improvements in company performance after working with AMI. This new investment will help us make our innovative web/mobile platform and blended methodology even more impactful and intuitive for companies and individuals across Africa. It will also allow us to adapt and expand our library of 65 online courses and 2000+ practical tools to help fill even more diverse skill gaps, for more organisations, in more languages. We’re always looking for visionary clients and partners who want to transform their teams or empower entrepreneurs and youth across Africa. We’re also always on the look out for talented people to join our growing international team. So if you’d like to talk, please get in touch at info@africanmanagers.com . Thank you! Rebecca, Jonathan and the AMI team Read the full press release here

Back to News Update Rwanda The Development Bank of Rwanda and African Management Institute Enable Rwandan Businesses to be Resilient to Risk 26 Aug 2022 The Development Bank of Rwanda and the African Management Institute are working together to ensure businesses in Rwanda can face the future with confidence and be resilient to risk. Through this innovative partnership 32 entrepreneurs and their senior managers from 27 businesses across Rwanda have graduated from the AMI’s ‘Survive to Thrive’ programme, which supports entrepreneurs to protect their businesses against risk, navigate some of the pandemic challenges, and build resilience, and growth. As a result of the partnership, the entrepreneurs completed AMI’s four-month ‘Survive to Thrive ’ programme where they learned how to plan for and navigate around a range of challenges like reduced revenue and cash flow, they were taken through the dynamics of customers and market as well as learned how to plan for growth. All 32 graduates received their certificates of completion this morning at Lemigo Hotel, where they were able to meet and interact with representatives from the Development Bank of Rwanda and the Mastercard Foundation who fully covered the entrepreneurship programme under the Hanga Ahazaza Initiative. AMI’s business coaches and experts equipped the graduates with a wide range of business development knowledge and skills. They participated in high-impact capacity building sessions on effective business management, risk assessment as well as financial planning and reporting. Following the training, 94% of them reported an increase in revenue, 79% reported an increase in profit and 68% reported to have created jobs. “ Congratulations to all entrepreneurs who have graduated! In today’s business world, effective risk management plays a vital role. Our ‘Survive to Thrive’ programme provides a one-of-a-kind opportunity to Implement research-backed business practices that lead to growth. I am more delighted that this is the first in-person graduation under the Hanga Ahazaza Initiative since the beginning of the COVID19 Pandemic. We are delighted to have partnered with the Development Bank of Rwanda to support entrepreneurs and strengthen their business resilience. ” said Malik Shaffy, AMI Rwanda Country Manager. To ensure the programme attracts qualified applicants, BRD supported AMI’s outreach efforts and disseminated programme information to its wide network of entrepreneurs. Commenting on the partnership, Kampeta Sayinzoga, the Chief Executive Officer of the Development Bank of Rwanda said: “For many years, the Development Bank of Rwanda has provided innovative financial solutions to achieve sustainable socio-economic impact. Private sector businesses are the backbone of our economy, and we strive to ensure entrepreneurs have adequate skills and knowledge required to succeed whilst achieving their optimal potential. Partnering with the African Management Institute boosted our strategy to spur our technical assistance and business advisory to our valued stakeholders.” The graduation ceremony provided an opportunity for entrepreneurs to share insights on the skills and knowledge they gained from the programme and how it’s going to be beneficial for their businesses. “In the world of business today, you have to continuously learn to keep up with demand and competition. I’m grateful to the African Management Institute and the Development Bank of Rwanda for always empowering entrepreneurs in Rwanda,” - said Melanie Mukamugema, one of the programme graduates from Energy and Education. In addition to learning how to protect businesses against risks, beneficiaries of this partnership had access to a community of entrepreneurs who have successfully graduated from AMI programmes, networking events and will continue to benefit from AMI’s world-class business tools, and resources. About the African Management Institute The African Management Institute (AMI) enables enthusiastic businesses across Africa to thrive through practical tools and training. It equips entrepreneurs with tools to build their businesses, help companies train their teams and run work readiness programmes for young people starting their careers. AMI’s programmes combine online and mobile tools with in-person workshops and on-the-job practice and support. During the Covid-19 period, AMI has delivered fully virtual programming across the continent. AMI has worked with a range of businesses and organisations to support entrepreneurs and managers build and grow their businesses across Africa including Uber, Nestle, Radisson Blu, RwandAir, Mastercard Foundation, USAID, Shell Foundation and Equity Bank. AMI has directly trained more than 30,000 people in over 30 countries and has offices in Nairobi, Kigali and Johannesburg. For more information, visit africanmanagers.co m /rwanda . About the Development Bank of Rwanda The Development Bank of Rwanda (BRD) Plc is the Rwanda’s only National Development Finance Institution with the mandate to support the development of the private sector with a focus on priority sectors aligned to the national strategic goals. The Bank which has marked 55 years of existence this year, has contributed to the country’s economic growth and development through financial and non-financial investments in key growth areas and progressively realigns itself to ensure relevance and enhanced value creation, competitiveness and sustainability of its operations. Through its financial and non-financial products and services the Bank supports small, medium and large enterprises directly or through other financial institutions to reach wider market base. For more information, visit www.brd.rw .