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- African Management Institute |Building Leaders Who Think Like Owners
Building Leaders Who Think Like Owners Uganda Leadership Building Leaders Who Think Like Owners Zoom Link will be shared upon registration In high-growth organisations, leadership can no longer be about delegation and oversight. It must be about unlocking ownership at every level. When senior leaders intentionally foster an owner’s mindset within their teams, they create a culture of accountability, initiative, and commercial focus that drives sustainable performance. Thursday, 14 August 2025 3:00 pm Register Now Additional Info You’re the one people look to for answers, for direction, for confidence, for results. But behind the scenes, it can feel like you’re constantly bridging gaps or pushing people to step up. You wonder: Why doesn’t everyone lead with the same drive I do? Here’s the shift: ownership doesn’t just happen, it’s cultivated. If you want teams that take initiative, solve problems proactively, and drive results, you need to build an environment that encourages and rewards ownership. That means shifting your leadership approach so your teams don’t just do their jobs, they own them. Join us for Building Leaders Who Think Like Owners , a high-impact session for senior leaders who want to embed an owner’s mindset deep within their teams. This isn’t about adding more to your plate. It’s about equipping your people to lead alongside you. Register Now
- Programme Le Lab des SAE | AMI
Vous êtes une structure d'accompagnement aux entreprises (SAE) au Bénin , au Sénégal ou en Côte d'Ivoire , et souhaitez développer vos capacités à soutenir les micro, petites et moyennes entreprises (MPME) ? African Management Institute (AMI) vous invite à rejoindre un partenariat stratégique qui transformera vos services et aidera à débloquer de nouvelles opportunités de financement. Pourquoi collaborer avec AMI ? Avec plus de 37 000 entreprises accompagnées dans 39 pays, AMI est leader dans le soutien aux MPME en Afrique. Nous avons formé 440 SAE qui, à leur tour, ont accompagné des milliers d’entrepreneurs. Grâce à notre plateforme unique et à nos outils pratiques, AMI maximise l’impact des SAE pour un développement durable des entreprises locales. All Programmes Open Enrolment Francophone Programme Le Lab des SAE Vous êtes une structure d'accompagnement aux entreprises (SAE) au Bénin , au Sénégal ou en Côte d'Ivoire , et souhaitez développer vos capacités à soutenir les micro, petites et moyennes entreprises (MPME) ? African Management Institute (AMI) vous invite à rejoindre un partenariat stratégique qui transformera vos services et aidera à débloquer de nouvelles opportunités de financement. CATEGORY Renforcement des organisations DESIGNED FOR Structures d'Accompagnement des Entreprises FORMAT Virtuel DURATION 3 mois COST Gratuit NEXT COHORT START Août 2025 Inscription Overview Le programme LAB des SAE vise au renforcement des capacités pour les structures d’accompagnement des entreprises afin d’améliorer l’accompagnement des PME au Bénin, au Sénégal et en Côte d’Ivoire. À travers une approche pratique et interactive, le programme combine des ateliers virtuels (Ateliers d’Apprentissage) et un accès à la plateforme digitale AMI Learn. Les SAE développeront des compétences techniques, stratégiques et digitales pour améliorer leur performance, structurer leur apprentissage et soutenir durablement les entrepreneurs de leur région. Accompagnés par un Learner Success Manager dédié, ils bénéficieront d’un suivi personnalisé pour maximiser leur impact sur les MPME. Key Outcomes Renforcement des compétences techniques et stratégiques des SAE. Adoption d’outils digitaux et d’approches pratiques pour un accompagnement efficace. Amélioration des performances commerciales des SAE ainsi que les MPME bénéficiant de leur programme. Développement d’une stratégie de financement et accès à un réseau dédié au renforcement de capacités. Focus Areas Accompagnement stratégique et développement entrepreneurial Diagnostic de votre organisation et outils de support pratique Digitalisation des services de soutien aux entreprises Utilisation de nos ressources et outils pour accompagner vos formations aux MPME Learning Journey Phase 1 : Lancement et immersion. Participation à un premier atelier d’apprentissage pour découvrir les outils pratiques et les standards attendus pour l’accompagnement des MPME Phase 2 : Application terrain. Mise en œuvre d’exercices pour organiser votre entreprise et développer le bon apprentissage à destination des MPME. Utilisation des outils digitaux via la plateforme AMI Learn, accompagnés d'un suivi personnalisé par un Learner Success Manager. Phase 3 : Renforcement et ajustement. Deux autres ateliers d’apprentissage espacés sur trois mois pour approfondir les compétences, échanger sur les expériences pratiques et ajuster les approches. Phase 4 : Clôture et certification. Réflexion finale sur les progrès réalisés, remise des certificats de réussite, et accès continu à AMI Learn jusqu’en septembre 2026. What's Included Le programme mixte de 3 mois comprend : 6 ateliers virtuels d'apprentissage 9 cours en ligne et des outils pratiques, accessibles 24/7 1 projet pratique d’accompagnement de vos PME Une cérémonie (virtuelle) de remise des certificats de réussite Who Can Enroll? Les structures d’accompagnement des entreprises du Bénin, du Sénégal et de la Côte d’Ivoire Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Explore AMI's Learning Approach Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. Ami a réussi à réunir des personnes comme nous .Personne d’autre ne faisait cela – rassembler des personnes qui aident les petites entreprises. Cela m’a rendue curieuse de savoir ce que faisaient les autres et quels défis ils rencontraient… Les défis que nous rencontrons sont similaires – trouver plus d’argent. Mais faire partie de cette communauté m’a fait réfléchir à de nouvelles façons de résoudre ces problèmes.Ce n’est pas seulement une question d’argent ; il s’agit de comprendre ce dont les entreprises ont réellement besoin. Paula Mugisa Fondatrice et propriétaire de Teesa Advisory Services Uganda Participante au Roadshow de formation des prestataires BDS Start Your Learning Journey Today Inscription
- Benitha Pendeza | AMI
Benitha Pendeza District - Nyamagabe Benitha began trading maize flour sourced from Huye, but like many displaced entrepreneurs, she faced significant structural barriers. Limited capital meant she could not meet customer demand, even when opportunities existed. At the same time, limited access to business knowledge made it difficult to grow strategically. Her journey began to change after connecting with Mukandayishimiye Christine, a Growth Guide under the Kataza Program. Through targeted coaching and practical training, Benitha gained essential skills in customer care, business management, and financial readiness. She shifted from simply selling products to building strong relationships with her customers, improving trust and retention. With Christine’s guidance, Benitha was also supported to navigate access to finance, an area often out of reach for refugees. After preparing her application and meeting the requirements, she successfully secured a Rwf 5,000,000 loan through a SACCO. This milestone marked a turning point. With increased capital, she was able to expand her stock significantly, ensuring she could consistently meet customer demand—something that had previously limited her growth. “A loan helped me grow my business because I can now meet the demand of my customers,” she shares. Today, Benitha is running a more stable and growing enterprise, contributing to her household income and strengthening her family’s resilience. Her journey reflects more than business growth, it represents a shift from vulnerability to agency, confidence, and economic participation, even within the constraints of refugee life. Her story highlights how inclusive access to training and finance, especially for refugees and marginalized groups—can unlock real transformation. Her message to fellow entrepreneurs: Do not be afraid to work with financial institutions. Understand your needs, prepare well, and use loans wisely to grow your business. Her message to young people, especially those in vulnerable situations: Start with what you have and keep going. Even small steps can grow into something bigger. Facebook X (Twitter) WhatsApp LinkedIn Pinterest Copy link
- Bank of Kigali partners with AMI to train employees with new strategic skills and graduates over 200 staff | AMI
Back to News Update Rwanda Bank of Kigali partners with AMI to train employees with new strategic skills and graduates over 200 staff 31 May 2023 As a financial institution looking to improve the quality and profitability of its assets, the Bank of Kigali (BK) joined hands with the African Management Institute (AMI) to foster a productive and employee-focused workplace. The unique knowledge partnership agreement between the two institutions saw 205 employees from the Rwandan leading bank excitedly attend their virtual graduation ceremony last Friday, 26th May 2023, after completing a 4-month skills development program. Under the Mastercard Foundation's Hanga Ahazaza Initiative, Workplace Learning Programmes have been designed to equip customer-facing employees with essential skills and tools to enhance professional growth. Participants have undergone comprehensive training in various areas, including goal setting, time management, communication, teamwork, emotional intelligence, project management, supervision, team building, customer care, and sector-specific topics. "The Workplace Learning Programmes have equipped them with valuable skills and knowledge, enabling them to excel in their roles. I am incredibly proud of everyone who has successfully navigated this journey. At AMI, we support and promote skills development for individuals in the workplace as well as aspiring entrepreneurs. Our partnership with BK is by far the most exceptional collaboration we have had with a financial company. We have already trained over 300 individuals, and we already enrolling 300 more staff into our next intake." said Malik Shaffy Lizinde, Country Manager of the African Management Institute The event featured inspiring speeches and testimonials from ‘champion graduates’, these were outstanding participants who demonstrated exceptional commitment by completing more than the required number of courses to graduate from the program. They spoke with passion about the invaluable tools and skills they gained, underscoring the positive impact on their professional lives. Their stories, filled with triumphs over challenges and notable achievements, exemplified the program's effectiveness and its potential to empower individuals for success. These testimonials served as a powerful testament to the program's ability to equip individuals with the knowledge and expertise needed to excel in their respective fields. "The program has equipped me with valuable skills like teamwork, giving and receiving feedback, and self-confidence. My challenge was improving change management through pre-work, managing transitions and resistance, and developing a change plan. Using AMI's frameworks and tools, I've experienced positive changes such as increased job satisfaction and tool adoption among my team. This program has truly transformed my work approach." Frank Ndahiro, Operations Manager An excited Kukunda Allen, a Branch Business Manager who wanted to improve her face-to-face communication skills with humility and prioritization shared how her team successfully adopted the prioritization matrix for organizing their daily tasks and added: "Since completing the program, notable changes have occurred. I now deliver reports promptly, effectively address client queries, and actively practice active listening, resulting in improved customer service and positive outcomes. This program has significantly improved my managerial skills and work performance" Joseph Kazuungo S. Gondwe, Chief of People and Culture at the Bank of Kigali, conveyed his gratitude for the fruitful partnership between the Bank of Kigali and the African Management Institute. In addition, he extended his congratulations to the graduates. "Congratulations on reaching this significant milestone in your lives! Remember that this is just the beginning and the possibilities before you are limitless. Believe in your abilities, for you have already proven you can achieve great things. Cherish the connections you have formed during your time as a student. Find your passion and pursue it relentlessly. As you navigate the professional world, embrace resilience and perseverance. Finally, do not forget the importance of self-care and well-being. Your mental, emotional, and physical health are crucial components of a successful and fulfilling life. Prioritize self-reflection, balance, and self-care as you pursue your goals. Congratulations again, and may your future be filled with endless possibilities and remarkable achievements." Learn more about the African Management Institute and apply to join its entrepreneurship development and workplace learning programmes at africanmanagers.co m /rwanda .
- African Management Institute |What CEOs Need to Know About Leading in the Age of Artificial Intelligence
What CEOs Need to Know About Leading in the Age of Artificial Intelligence Kenya Leadership What CEOs Need to Know About Leading in the Age of Artificial Intelligence In-Person For most leaders, AI has been a technology story. But the real question isn't what the tools can do — it's whether your organization can adapt fast enough to turn disruption into growth. AI is exposing what already exists inside companies: lack of clarity, slow decision-making, and misaligned teams. The divide between those who can move with speed and purpose and those who can't is becoming a commercial fault line. Wednesday, 26 November 2025 7:30 am Register Now Additional Info Your most significant AI investment isn't in software; it's in your people and your leadership. AI investments only deliver returns when matched by an equal investment in the human capability to leverage them. This exclusive discussion cuts through the hype to address the core leadership challenge: How do you build an organization that is agile, aligned, and empowered enough to turn AI disruption into sustained growth? Join us for What CEOs Need to Know About Leading in the Age of Artificial Intelligence . This is not about adding more to your to-do list. It's about recalibrating your leadership to harness the accelerating power of AI, ensuring your organization leads the market rather than being displaced by it. Register Now
- A young manager gains skills and confidence | AMI
A young manager gains skills and confidence All Stories Abigail Goschen Position: Operations manager Company: UCook Programme: Management Development Programme Country: South Africa As the operations manager for UCook, a meal kit delivery service in South Africa, Abigail Goschen is responsible for supervising more than 40 employees. The start-up’s team is young, requiring significant guidance and motivation from Abigail—who is a fairly young manager herself. Then she joined a six-month Management Development programme by AMI. “I think what really interested me about the AMI programme was just learning more about managing people,” explains Abigail. She had heard of some of the concepts in the course but hadn’t known how to put them into practice. “Learning it properly and being more aware of it gave me more confidence.” Through AMI’s signature blended learning approach, which integrates in-person workshops with peer support and online courses, every participating company saw tangible improvements in the performance of their staff. 97% of participants said they applied what they learned at work. “What I really enjoyed about it was the fact that it was quite a hands-on approach, which I would definitely recommend,” says Abigail.
- African Management Institute |UNDP timbuktoo Manutech Hub Event
UNDP timbuktoo Manutech Hub Event Ethiopia UNDP timbuktoo Manutech Hub Event In-Person Timbuktoo ManuTech Hub, Addis Ababa Accelerating Ethiopia’s Leap into Industry 4.0 - Infrastructure, Skills, Innovation & Startup Opportunities Tuesday, 23 December 2025 1:30 pm Register Now Additional Info We are pleased to invite you to the UNDP Timbuktoo Manufacturing Tech Hub’s first in-person convening, themed: Unlocking Ethiopia’s Manufacturing Future through Industry 4.0 Innovation. This event brings together leading researchers, manufacturers, startups, and policymakers to explore how Ethiopia can harness advanced technologies—IoT, AI, robotics, additive manufacturing—to drive industrial transformation. 📅 23 December 2025 🕒 1:30 PM – 5:30 PM 📍 Timbuktoo ManuTech Hub, Addis Ababa Register Now
- AMI and Kenya Pharmaceutical Association Sign Agreement to Boost Business Growth in Africa | AMI
Back to News News Kenya AMI and Kenya Pharmaceutical Association Sign Agreement to Boost Business Growth in Africa 24 Jan 2023 Nairobi, Kenya - The Kenya Pharmaceutical Association- Nairobi Branch (KPA) and the African Management Institute (AMI) has signed an agreement for KPA to become a recruiting partner for AMI's Kenya Grow Your Business program. Drawing from its membership portfolio of over 2,000 members in the Nairobi region, KPA will work with AMI to offer pharmaceutical business owners AMI’s flagship business growth programme for small to medium-size enterprises (SMEs). Kenya’s pharmaceutical market is valued at over $1 billion with SMEs such as pharmacies, distributors, manufacturers, and hospitals providing critical healthcare services across the country and region. The partnership will provide KPA-Nairobi Branch members with access to AMI's Grow Your Business six-month business growth programme, supporting participating businesses to target and achieve growth goals through practical training experiences, online learning, and networking opportunities. Enrollment in the programme will enable KPA members to access the practical tools and training they need to succeed and drive growth in their businesses. "We are thrilled to partner with the Kenya Pharmaceutical Association Nairobi Branch and offer their members access to our Grow Your Business program," said Harold Angila, Marketing Activation Specialist at AMI. "We believe that this partnership will be a catalyst for the growth and success of KPA Nairobi Branch members, and we look forward to working together to drive business growth in Africa." "We are excited to partner with AMI and offer our members access to their industry-leading Grow Your Business program," said Cletus Otieno, Branch Secretary of KPA- Nairobi Branch. "Our members are highly skilled pharmacists but not trained as business people. We believe that this partnership will provide our members with the tools and resources they need to run successful businesses. We look forward to working together to drive growth in the pharmaceutical industry in Kenya." AMI is a leading provider of practical tools and training for entrepreneurs and businesses across Africa. The organization's learning approach incorporates in-person workshops, on-the-job practice, and support, with practical online and mobile learning tools. To date, AMI has directly trained over 42,000 people in over 39 countries, with offices in Nairobi, Kigali, Dakar, and Johannesburg. The Kenya Pharmaceutical Association (KPA) is a professional association that was formed to secure the unity of Pharmaceutical Technologists in Kenya. The Association's mission is to improve the welfare of its members, promote high standards of pharmaceutical practice, and protect the public against professional misconduct or abuses of privileges by pharmaceutical practitioners. Registered in 1974, KPA boasts of a membership of about 2,000 spread throughout Nairobi and its environs. For more information about Grow Your Business Program, please visit https://africanmanagers.com/gyb/ Contact: [Harold Angila - 0111 341 618]
- Careers at AMI: Empowering African Businesses
Join AMI and become an African champion for Africa's champions! We're a passionate team dedicated to empowering businesses and leaders across the continent. Explore our career opportunities and help us drive growth and impact in Africa. Become a champion for Africa's business champions Africa's ambitious entrepreneurs, businesses need a team as driven as they are. With 100+ staff across the continent and beyond, we’re building an African champion for Africa’s business champions. Explore Open Roles Our Values We work really hard, are proud of what we do, and love delighting our clients with quality. Be the Best. We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good. Do What’s Right. We don’t do ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback. Always Care. We step up to the task, never pass the buck and hold ourselves accountable for delivering results. Own It. We ask why, embrace failure and try new things. We never settle. Push the Limits. Open Vacancies AMI staff have world-class professional and technical skills. But more importantly, we ask questions, get things done and work together. Our work environment is fun, flexible and inclusive, with plenty of opportunity for growth; we’re proud that many employees who began their careers with AMI are now leading teams and projects. If our values resonate with you, and our vision for enabling ambitious businesses across Africa to thrive has sparked your imagination, then we’d love to hear from you. Explore Working at AMI has been such a gratifying experience. I've had the opportunity to work with some of the most brilliant people who share a deep commitment to supporting African Business Champions. Ivy Njeri Lead, Brand and Communications I enjoy working with a great team and on different projects knowing that we are making a tangible difference in people’s lives across the continent. Patricia Maina Director of Impact Partnerships We are AMI-Gos At AMI, we're always on the move, growing, and thriving—together. The word “amigo” means friend in Spanish, and also embodies our ‘Go’ spirit of ambition and drive. At AMI, we embody that spirit through collaboration, respect, and shared values. Being an AMI-Go means working with purpose, supporting each other, and building meaningful, friendly relationships with our clients, learners, and partners. Our environment empowers every AMI-Go to grow, thrive, and bring their best to the table, fostering a community where ambition is celebrated and shared success is the ultimate goal. AMI is on the leading edge of business growth in Africa. Our diverse team reflects all corners of the continent and beyond. Named by Norrsken/100 as one of the leading social impact companies in the world, and recognised by the Financial Times as one of Africa’s Fastest Growing Companies . A women-led team and 62% women in senior leadership and majority of women across the company 94% African Team Representation in 10 countries with learners in 39 countries
- AMI Uganda | Business Training & Leadership Programs
Grow your business and build a thriving team in Uganda with AMI. We offer impactful training programs and resources designed to empower Ugandan leaders and entrepreneurs. Learn more and unlock your potential today! Enabling ambitious businesses across Uganda to thrive AMI’s business support and workplace learning programmes are powering the growth of Uganda's ambitious businesses, managers, and workforce. Uganda’s trusted training & learning partner We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity. Grow Your Business A practical blended programme to empower SMEs with tools and habits for the next level of growth. Learn More Micro-Enterprise Accelerator Strengthen micro-enterprises by developing effective organizational practices for resilience and growth. Learn More Aspire with Stanford Seed This 4-month program will enable you to boost revenue, reduce costs, and create a plan to scale your impact. Learn More Uganda Entrepreneurship & Business Growth Programmes AMI Uganda collaborates with development partners to empower youth-owned small businesses through comprehensive training programs. Uganda Workplace Learning Programmes Practical learning solutions for established and growth-stage organizations in Uganda with programs on productivity, communication, teamwork, and sector-specific skills. Management Development Programme AMI's 4-6 month flagship programmes in management, leadership and workplace performance. Learn More Empowering Managers Are you a manager in the Energy Sector? Learn the skills you need to tackle industry challenges and lead dispersed teams effectively. Learn More Enterprise Tailored Solutions Tailored company-wide learning for ambitious businesses and teams, designed to improve performance & drive growth. Learn More Focus Area Partnering for Impact Across Uganda AMI Uganda provides ecosystem support across the country working with partners such as Private Sector Foundation Uganda (PSFU), Mastercard Foundation and the government of Uganda to create systemic change for micro small and medium enterprises (MSMEs). Connect with Us Learning that powers growth. Our practical programmes drive individual performance, business growth, and organizational success. The AMI Learning Approach Featured Story Amplifying Business Development Services in Uganda: How Enigma Kreative is scaling impact Upon reviewing the financial management tools, Katambo, Founder of Enigma Kreative discovered their models were not as effective. This prompted them to improve their training. Now, they are identifying who in their ecosystem is ready for AMI business training. Read the Full Story Latest from AMI Uganda News & Updates Articles & Insights View all News 19 September 2024 AMI and Uganda Solar Energy Association (USEA) establish a strategic partnership to boost the energy sector News 18 November 2022 AMI partners with Private Sector Foundation Uganda (PSFU) to develop standards for strengthening SME support ecosystem View all Managing People 13 May 2024 Accountability needs both external consequences and intrinsic values AMI Insights 3 October 2022 Five things female leaders and owners of MSMEs are doing differently across Africa that sets them apart Leadership 20 September 2022 Encourage initiative if you want to go far together Upcoming Events An Exclusive AMI Enterprise Networking Evening Learn more Event Recap Building Leaders Who Think Like Owners See all events About AMI Uganda We are a team of dedicated professionals committed to delivering exceptional service. Constantly innovating and going the extra mile, we look forward to working with you. AMI Uganda Office VentureLabs Africa, Mpanga Close, Kampala +256 776 940 228 +256 758 219 197 Alvin Katto Country Lead, Uganda Meet the AMI Uganda Team Ambitious learning for an ambitious Africa Whether you’re looking for workplace learning for five to five hundred, or customized programmes that drive impact locally or across Africa, AMI’s learning solutions are tailored to meet your unique needs. Connect with our learning advisors to discover how our ambitious learning programmes can help you achieve your ambitious goals. Connect with AMI in Uganda
- Annet Bamulanjye | AMI
Annet Bamulanjye District - Nyagatare Motivated by the opportunity to guide fellow youth in her community, BAMULANJYE Annet became a Growth Guide to support young people in navigating business and financial challenges. Through her work, she has helped over 30 young people to get access to loans, enabling them to move from one level to another in their economic activities. One notable transformation in her community involved a lady engaged in agriculture who lacked knowledge on how to track her income, expenses and profits. After receiving guidance and advice, she began practicing agriculture better than before and now understands business operations, including how to manage profits. She supports youth in overcoming financial service challenges by informing them that they can request loans from banks, explaining what is required to be eligible, and connecting them with financial institutions to facilitate access. As a result, many young people have successfully secured loans, which makes her happy as she sees them grow and improve their livelihoods. From this role, she has learned that there is great potential in helping others shift their mindset and encounter growth. Her aspiration: to see young people in her community growing, working hard and happy. Her message to fellow youth: to be confident and work hard to achieve their goals. Facebook X (Twitter) WhatsApp LinkedIn Pinterest Copy link
- Take Your Business Online Rwanda | AMI
This programme is designed to help businesses in Rwanda build an online presence through effective strategies and leveraging social media platforms. AMI’s Take Your Business Online programme, provides various resources and tools for you to develop a successful online presence and boost sales All Programmes Open Enrolment Rwanda Take Your Business Online This programme is designed to help businesses in Rwanda build an online presence through effective strategies and leveraging social media platforms. AMI’s Take Your Business Online programme, provides various resources and tools for you to develop a successful online presence and boost sales Through online courses offered in both English and Kinyarwanda, virtual learning labs and practical tools, you’ll acquire skills to enhance your brand awareness and promote your business to the target audience. Under this programme, you will learn strategies to identify customer pain points, interests, buying patterns, demographic data, and more by utilising AMI tools to develop customer profiles and customer journey maps. Through online courses offered in both English and Kinyarwanda, virtual learning labs and practical tools, you’ll acquire skills to enhance your brand awareness and promote your business to the target audience. Under this programme, you will learn strategies to identify customer pain points, interests, buying patterns, demographic data, and more by utilising AMI tools to develop customer profiles and customer journey maps. CATEGORY Entrepreneurship & Business Growth DESIGNED FOR Entrepreneur FORMAT Virtual DURATION 4 Weeks COST NEXT COHORT START Apply Now Overview Key Outcomes Focus Areas Learning Journey What's Included Who Can Enroll? Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Explore AMI's Learning Approach Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. Goal setting was something we hadn’t focused on before. Now, whenever a woman comes to us, we start with setting clear, actionable goals. Immy Nakyeyune Founder Mkazipreneur I highly recommend this programme to other entrepreneurs. It helps you identify your strengths and the skills you need to grow your business. Knowledge is power—the more you learn, the better you can develop and scale your business. Njabulo Johnson Entrepreneur Impilo Ka Lova I improved my record-keeping and created a functional budget. I also expanded my business by adding new product lines and enhancing the look and feel of my shop. As a result, my revenue has grown by over 40%! Mejjah Gitua Business Owner Sauti Traders Start Your Learning Journey Today Apply Now












